SOURCE: DiGennaro Communications

DiGennaro Communications

January 23, 2012 18:23 ET

DiGennaro Communications' Clients Honored by Advertising Age, Creativity

Four Clients Earn Place in Competitive Annual 'Top Ten' Ranking of Marketing's Best and Brightest

NEW YORK, NY--(Marketwire - Jan 23, 2012) - DiGennaro Communications (DGC) is thrilled to announce that four current clients have been honored in this week's Advertising Age A-List issue, which recognizes a select number of best-in-class marketing agencies each year.

Arnold Worldwide (Havas), Goodby Silverstein & Partners (Omnicom), Organic Inc. (Omnicom) and Translation were among the top shops lauded this year for management and creative excellence, business health, and marketing effectiveness.

"Congratulations to our very deserving client partners on this great accolade," said Samantha DiGennaro, CEO and founder of DGC. "A must read in our industry, Ad Age's A-List is highly selective and regarded, and I'm delighted so many DGC clients are part of this year's issue."

DGC clients were honored for the following:

  • Arnold: Led by CEO Andrew Bennett, Arnold earned the #10 spot on Ad Age's A-List for impressive 2011 revenue growth, thanks to new business wins and growth from existing clients like Volvo, Hershey, and Ocean Spray. Arnold's work for Progressive -- in particular its creation of customer service rep Flo -- received special mention. Progressive's CMO said he treats the agency as "part of my extended staff."

  • Goodby, Silverstein & Partners: Jeff Goodby and Rich Silverstein, Co-Chairmen and Creative Directors of Goodby, Silverstein & Partners, earned the agency a spot on Creativity's A-List. Creativity editors called out GS&P for striking a "technical and touching" tone with its Chevy "Then and Now" campaign.

  • Organic: Organic, led by CEO Marita Scarfi, was named Ad Age's Comeback Agency of the Year, thanks to an incredible new business run in 2011 following a recession-induced loss of two marquee accounts the previous year. Organic brought in more than 10 new pieces of business in 2011 and launched its first-ever TV spot, a collaboration with acclaimed filmmaker Darren Aronofksy for the Meth Project. Client Kimberly-Clark called Organic "the smartest guys in the room."

  • Translation: Translation, headed by CEO Steve Stoute, was honored as a standout agency of the year, thanks to staggering 2011 growth in revenue and headcount. Translation received praise for bringing in major clients like Coca Cola and Nokia. Next to come from Translation: a Super Bowl spot for Anheuser-Busch's Bud Light Platinum.

Full write-ups can be found online at: http://adage.com/special-reports/agencyalist/182

About DGC
DiGennaro Communications is the leading full-service strategic communications company specializing in the marketing, media, entertainment and technology business sectors. DGC also has a burgeoning thought leadership and content development practice, as well as a growing consumer (B2C) practice.

DGC has seen consistent year-over-year growth since opening its doors and celebrated its sixth anniversary in January 2012. A sought-after counselor to CEOs and the C-suite, Samantha DiGennaro had more than a decade of experience running in-house communications at leading global companies prior to opening her own.

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