SOURCE: DiGennaro Communications

DiGennaro Communications

September 19, 2013 13:24 ET

DiGennaro Communications Expands Global Network

Agency Forms Strategic Alliance With Access PR, Sydney; Builds Upon Existing Multinational Footprint With Eulogy! London

NEW YORK, NY--(Marketwired - Sep 19, 2013) - New York City-based DiGennaro Communications (DGC), leading independent PR agency, announced today an expansion of its global network of independent agencies to Asia-Pacific with the launch of its latest strategic partnership with Access PR. Founded by former journalist Andrea Kerekes and based in Sydney with offices in Melbourne, Access PR will become a valuable partner in providing clients with the benefits of a multinational network while retaining the speed and entrepreneurship of independent agencies.

This collaboration follows the success of DGC's existing partnership with the UK-based Eulogy!, which began in February 2012. DGC and Eulogy! work together on numerous clients. The two agencies also offer an employee exchange program, among other collaborations, to enhance international public relations capabilities and experience on behalf of clients and employees. As part of this new alliance, DGC, Eulogy! and Access will collaborate to offer cross-border strategic development and activations for both existing clients and prospects.

"The relationship we have established with Eulogy! has been invaluable and we now share several multinational clients, which is the type of success we're looking to achieve with Access," says DGC Founder and CEO, Sam DiGennaro. "Like our partnership with Eulogy!, our similarities go beyond sharing expertise across corporate, consumer and B2B. The culture Andrea has created at Access PR is akin to DGC's spirit and values."

Andrea Kerekes, Founder and CEO of Access PR, adds, "An international independent network offers a brilliant combination of reach, energy and accountability for clients without the sluggish multi-national culture. More and more we are asked for global solutions and finding such like-minded people to work with will make a big difference to what we can offer existing and potential clients."

"It's important that we are able to offer our global clients local market solutions and we felt that the best way to do this was to start forming very strong alliances with agencies in key territories," Lara Leventhal, Eulogy! MD agreed. The partnership is effective immediately.

About DiGennaro Communications
DiGennaro Communications is the leading full-service strategic communications company specializing in the marketing, media, entertainment and business sectors. Its clients include premiere global and boutique companies such as American Association of Advertising Agencies (4A's), The Brand Union, David & Goliath, DDB, Goodby, Silverstein & Partners, Live Nation, Organic, Pandora and Xerox. In 2011 DGC was named one of the top five most entrepreneurial companies in New York City by the New York Enterprise Report, was named a finalist in the HR category of the New York Enterprise Small Business Awards and is listed on the Inc. 500|5000 list. For more information, please visit www.digennaro-usa.com.

About Access PR
Access PR is one of Australia's leading and most-respected independent agencies. Launched as a start-up five years ago, Access PR now counts some of the country's most high-profile media, consumer and corporate brands as clients. The team specializes in communication across media, digital, social media and direct channels, always with a clear focus on results. When it comes to category specialties, no other agency has the experience and expertise in working with major media and marketing services organizations, whether it is broadcast, print or online publishing, international agency networks or creative hot shops. The agency is equally successful in consumer and corporate communications, with clients such as Pizza Hut, Audi, Starlight Children's Foundation, Steggles, hotelscombined.com, Oasis Dating Network and Fairfax Events which includes City2Surf and Good Food Month. Access PR has been a finalist in PR Agency of the Year awards every year since launching. For more information, please visit www.accesspr.com.au.

About Eulogy!:
Eulogy is a top 20 independent PR agency in the UK, working across consumer, corporate and B2B PR. The Eulogy! Group consists of Eulogy! London, Eulogy! India and its social media agency, Onlinefire, as well a global network of independent agencies that includes New-York based DiGennaro Communications (DGC) and Sydney-based Access PR.

Eulogy! is passionate about telling stories and igniting profitable conversations; conversations that help brands become more successful and achieve their goals by impacting directly upon their strategic and commercial objectives. The agency delivers this globally for consumer clients, including Royal Mail, Post Office, Paramount Home Entertainment, Triumph motorcycles, Omega watches and Beluga vodka, as well as B2B clients such as Santander, Zenith Optimedia, MEC Global, Billington Cartmell, ABC, NRS, UKOM, Havas EHS and Getty Images.

The agency is a finalist for PR Week's 2013 Mid-sized Consultancy of the Year, as well as making the shortlist for B2B Marketing's 2013 PR Agency of the Year award.

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