SOURCE: Digicel

November 19, 2007 08:30 ET

Digicel Introduces the Coral Phone

New Mobile Handset Part of Company's Continued Strategy of Mobile Phones for All

KINGSTON, JAMAICA--(Marketwire - November 19, 2007) - Digicel, the fastest-growing telecommunications company in the Caribbean and new entrant to the Latin America market, today announced that it is introducing a new line of sleek mobile handsets accessible to all consumers. Exclusive to Digicel and simply called "Coral," the handsets reinforce Digicel's ongoing commitment to ensure mobile phones are affordable for all and will be introduced to almost all of Digicel's 23 markets.

The Coral phones also support the company's continued efforts to increase mobile penetration in key markets. To date, the Caribbean is experiencing record mobile penetration due to Digicel's entrance in the region just six years ago. Digicel's current investment in the region is valued at US $1.9 billion.

The Coral handsets -- inspired by the tropical settings, music and vibrancy of the Caribbean -- are among the least expensive on the market. The handsets also boast features such as icon-based menus with up to six-eight hours of talk time. Manufactured for Digicel by Vodafone in collaboration with ZTE, Coral handsets are available in three distinct models, which include:

-- The Coral 100 – A black and white candy bar-inspired mobile handset, the Coral 100 offers Digicel customers great value and innovative services, such as text messaging and telephonic ringtones.

-- The Coral 200 – Coral 200 sports a color screen, and easy text messaging capability, allowing users to easily communicate with friends, family and loved ones.

-- The Coral 300 – Slender and stylish, the Coral 300 design is inspired by the clamshells. The phone features tri-band connectivity, GSM browser and cool mobile games.

"At Digicel we believe that a quality mobile service should be accessible to everyone," said Brian Finn, Digicel Group Commercial Director, "and that affordable, high-tech handsets are what customers demand, which is why we have always been the innovator in bringing high quality, great value phones to the market. With the Coral range of handsets, we take this one stage further, introducing three new handsets at great prices, under the Coral brand, making mobile technology even more accessible."

Note to Editor - Digicel's Impact on Caribbean - Key Statistics

Digicel has driven mobile penetration in the Caribbean by not only making services more affordable but also raising the bar on acceptable levels of network coverage and quality, providing 90% population coverage in each of the markets it serves:

-- Haiti: When Digicel launched in May 2006, fixed and mobile penetration was at 5%. Now one year later mobile penetration is now at 20% and set to continue to grow to 40% in 2008.

-- Barbados: Mobile penetration was estimated to be roughly 51% upon Digicel’s entrance to the market in 2004. By 2006 mobile penetration was roughly 74%.

-- El Salvador: Mobile penetration was estimated to be roughly 32% when Digicel acquired its operation in October 2006. Today mobile penetration is estimated at 42%.

-- Grenada: Mobile penetration was estimated to be roughly 8% upon Digicel’s entrance to the market in 2003. By 2006 mobile penetration was about 42%.

-- Guyana: Mobile penetration was estimated to be roughly 24% upon Digicel’s entrance to the market in 2006. Today mobile penetration is roughly 45%.

-- Jamaica: Mobile penetration was estimated to be about 32% upon Digicel’s entrance to the market in 2001. Today mobile penetration is roughly 90%, making Jamaica one of the most highly penetrated countries in the world.

-- St Vincent & the Grenadines: Mobile penetration was estimated to be roughly 43% upon Digicel’s entrance to the market in 2003. By 2006 mobile penetration was roughly 89%.

*Sources: International Telecommunications Union (ITU) and Informa as well as Digicel Management estimates


Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. After six years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region with more than 5.2 million customers.

By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in twenty two markets including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Trinidad & Tobago and Turks & Caicos. Digicel is preparing to launch in Suriname and has coverage in St. Martin and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup and the Copa De Naciones, the Caribbean and Central American qualifiers to the CONCACAF Gold Cup.

For more information on Digicel, please visit

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