November 19, 2007 08:30 ET
Digicel Introduces the Coral Phone
New Mobile Handset Part of Company's Continued Strategy of Mobile Phones for All
KINGSTON, JAMAICA--(Marketwire - November 19, 2007) - Digicel, the fastest-growing
telecommunications company in the Caribbean and new entrant to the Latin
America market, today announced that it is introducing a new line of sleek
mobile handsets accessible to all consumers. Exclusive to Digicel and
simply called "Coral," the handsets reinforce Digicel's ongoing commitment
to ensure mobile phones are affordable for all and will be introduced to
almost all of Digicel's 23 markets.
The Coral phones also support the company's continued efforts to increase
mobile penetration in key markets. To date, the Caribbean is experiencing
record mobile penetration due to Digicel's entrance in the region just six
years ago. Digicel's current investment in the region is valued at US $1.9
The Coral handsets -- inspired by the tropical settings, music and vibrancy
of the Caribbean -- are among the least expensive on the market. The
handsets also boast features such as icon-based menus with up to six-eight
hours of talk time. Manufactured for Digicel by Vodafone in collaboration
with ZTE, Coral handsets are available in three distinct models, which
-- The Coral 100 A black and white candy bar-inspired mobile handset,
the Coral 100 offers Digicel customers great value and innovative services,
such as text messaging and telephonic ringtones.
-- The Coral 200 Coral 200 sports a color screen, and easy text
messaging capability, allowing users to easily communicate with friends,
family and loved ones.
-- The Coral 300 Slender and stylish, the Coral 300 design is
inspired by the clamshells. The phone features tri-band connectivity,
GSM browser and cool mobile games.
"At Digicel we believe that a quality mobile service should be accessible
to everyone," said Brian Finn, Digicel Group Commercial Director, "and that
affordable, high-tech handsets are what customers demand, which is why we
have always been the innovator in bringing high quality, great value phones
to the market. With the Coral range of handsets, we take this one stage
further, introducing three new handsets at great prices, under the Coral
brand, making mobile technology even more accessible."
Note to Editor - Digicel's Impact on Caribbean - Key Statistics
Digicel has driven mobile penetration in the Caribbean by not only making
services more affordable but also raising the bar on acceptable levels of
network coverage and quality, providing 90% population coverage in each of
the markets it serves:
-- Haiti: When Digicel launched in May 2006, fixed and mobile penetration
was at 5%. Now one year later mobile penetration is now at 20% and set to
continue to grow to 40% in 2008.
-- Barbados: Mobile penetration was estimated to be roughly 51% upon
Digicels entrance to the market in 2004. By 2006 mobile penetration was
-- El Salvador: Mobile penetration was estimated to be roughly 32% when
Digicel acquired its operation in October 2006. Today mobile penetration
is estimated at 42%.
-- Grenada: Mobile penetration was estimated to be roughly 8% upon
Digicels entrance to the market in 2003. By 2006 mobile penetration was
-- Guyana: Mobile penetration was estimated to be roughly 24% upon
Digicels entrance to the market in 2006. Today mobile penetration is
-- Jamaica: Mobile penetration was estimated to be about 32% upon
Digicels entrance to the market in 2001. Today mobile penetration is
roughly 90%, making Jamaica one of the most highly penetrated countries in
-- St Vincent & the Grenadines: Mobile penetration was estimated to be
roughly 43% upon Digicels entrance to the market in 2003. By 2006
mobile penetration was roughly 89%.
*Sources: International Telecommunications Union (ITU) and Informa as well
as Digicel Management estimates
Since its launch in 2001, Digicel has become the fastest-growing wireless
telecommunications operator in the Caribbean. After six years, Digicel is
renowned for competitive rates, unbeatable coverage, superior customer
care, a wide variety of products and services, and state-of-the-art
handsets. It is the largest GSM operator in the region with more than 5.2
By offering innovative wireless services and community support, Digicel has
become a leading brand in the Caribbean and has placed the region at the
cutting edge of wireless communications.
Digicel is incorporated in Bermuda and has operations in twenty two markets
including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire,
Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada,
Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St.
Lucia, St. Vincent & the Grenadines, Trinidad & Tobago and Turks & Caicos.
Digicel is preparing to launch in Suriname and has coverage in St. Martin
and St. Barths.
The company is the lead sponsor of Caribbean sports teams including the
West Indies Cricket Team, Special Olympics teams across the Caribbean and
is title sponsor of the Digicel Caribbean Football Union Cup and the Copa
De Naciones, the Caribbean and Central American qualifiers to the CONCACAF
For more information on Digicel, please visit www.digicelgroup.com.