SOURCE: Digicel

Digicel

May 04, 2009 13:38 ET

Digicel Haiti Celebrates Third Anniversary With 2.1 Million Customers

PORT AU PRINCE, HAITI--(Marketwire - May 4, 2009) - Digicel Group, the largest telecommunications provider in the Caribbean and new entrant to the Central American market, is celebrating the third anniversary of the launch of its business in Haiti with the news that it has achieved a customer base of 2.1 million there.

Digicel's initial investment of US$260 million was at the time -- and remains today -- the single largest investment made by an international company in Haiti.

With its launch in Haiti three years ago, Digicel broke the monopoly of the incumbent providers and changed the mobile landscape on the island forever by bringing a number of firsts to the Haitian people.

Digicel introduced affordable handsets coupled with innovations like free incoming calls and free activations. All of this was backed up by Digicel's promise of best service, best value and best coverage. Mobile phones were no longer an unaffordable luxury only accessible to the lucky and privileged few, but were available to all at a fraction of the cost. Today, Digicel also offers further innovations like Call Me, Blackberry services, Top U Up and CaribFLEX -- all designed to make the lives of mobile customers easier.

With its launch offer, Digicel Haiti attracted one million subscribers in a period of just eight months.

Today, Digicel is proud to serve over 2.1 million customers accounting for over 60% market share and mobile penetration has rocketed in the country from under 5% to over 30% -- largely due to the entrance of Digicel to the Haitian market.

In addition to its activities on the mobile front, Digicel has been instrumental in contributing to the community and improving the island's infrastructure. Examples of this include:

--  the commitment of US$1 million to hurricane relief efforts following
    the storms in 2008
--  a donation of US$100,000 to the NGO "Concern" for the improvement of
    school conditions for 4,000 children living in the Cite Saint Martin area
--  the establishment of the Digicel Foundation in Haiti in March 2007
    which saw the building of 20 schools in a year -- two in each department of
    Haiti
--  the launch in March 2007 of Digicel Stars which becomes the most
    watched TV show in Haiti
--  sponsorship of the Haiti Football Federation
    

Colm Delves, Group CEO of Digicel, comments on the success of Digicel in Haiti, "We're very proud of what we have been able to achieve in Haiti to date -- it's a blue print for the Digicel approach to our customers and the countries in which we operate.

"Haiti is a country rich with opportunity and promise. Before the entrance of Digicel, owning a mobile was something most people could only dream of. By making mobile telephony accessible to all, we are changing people's lives -- not only by connecting people to friends and loved ones -- but by enabling them to run their lives and their business in a more productive and rewarding way."

Visit www.digicelgroup.com for more information on Digicel Group.

ABOUT DIGICEL GROUP

Since its launch in 2001, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services and state-of-the-art handsets.

Digicel is incorporated in Bermuda and now has operations in 31 markets world-wide. Its Caribbean and Central American markets comprise Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Panama, St. Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Trinidad & Tobago and Turks & Caicos. The Caribbean company also has coverage in St. Martin and St. Barths. Digicel Pacific comprises Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu.

Digicel is the lead sponsor of Caribbean and Central American sports teams, including the West Indies Cricket Team and Special Olympics teams throughout the region. Digicel is also title sponsor of the Digicel Caribbean Championships and the Copa de Naciones Digicel, which are the Caribbean and Central American qualifiers to the CONCACAF Gold Cup.

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