SOURCE: Digicel

September 04, 2007 08:30 ET

Digicel Introduces Ad Hut

New Advertising Vehicle Designed to Revolutionize Advertising Via Mobile Internet

KINGSTON, JAMAICA--(Marketwire - September 4, 2007) - Digicel, the fastest-growing telecommunications company in the Caribbean and new entrant to the Latin America market, today announced that it has introduced The Ad Hut, an innovative advertising vehicle that provides advertisers a new way of promoting their products and services to more effectively reach consumers via their mobile phones and BlackBerries.

Developed in conjunction with DigiPoint, Digicel's Ad Hut enables advertisers to target specific customer segments over the Digicel Live WAP portal while maintaining complete control over the management of their ads. For example, advertisers can schedule ads based on customer preference and can easily modify, schedule and terminate ads at any time.

According to Patrick Mignott, DigiPoint's managing director, the Ad Hut product was designed with the goal of revolutionizing advertising through mobile internet. "Ad Hut enables advertisers and publishers both small and large to use mobile advertising as a viable business tool. It is a simple self-serving web interface," Mr. Mignott said.

The Digicel Ad Hut is self-administered and users can go online to upload their ads and make their own payments. They can also edit their ads and access statistics, which are displayed in all Digicel territories.

"As the only mobile operator in the region to offer this service, we are very pleased to introduce Ad Hut as part of our ever-expanding portfolio of product innovations," said Ben Atherton, Digicel's marketing director. "Because advertisers are constantly seeking new ways to reach consumers, we are confident that Ad Hut will create compelling, targeted advertising opportunities to help them better target their customer base and maintain a competitive advantage."

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. After six years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in twenty-two markets including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Trinidad & Tobago and Turks & Caicos. Digicel also has a license in Guatemala and Suriname as well as coverage in St. Martin and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup and the Copa De Naciones, the Caribbean and Central American qualifiers to the CONCACAF Gold Cup. Visit www.digicelgroup.com for more information on Digicel.

ABOUT DIGIPOINT

The content provider DigiPoint is a global end-to-end provider of Content and portal services on mobile networks. DigiPoint has developed a range of content services for mobile phones like SMS Chat, Information on demand Live Mobile Portal services, WAP as well as J2ME based content services. DigiPoint's head office is located in Kingston, Jamaica.

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