SOURCE: Digicel

February 16, 2007 08:19 ET

Digicel Launches in Guyana With US$60 Million Investment

Caribbean's Leading Mobile Telecommunications to Drive Mobile Penetration With Superior Services, Reliable Coverage and High Value Offerings

GEORGETOWN, GUYANA -- (MARKET WIRE) -- February 16, 2007 -- Digicel, the fastest-growing telecommunications operator in the Caribbean and new entrant to the Central American market, began offering services in Guyana this week in a highly anticipated launch, bringing an initial investment of US$60 million to the country and heralding a new era of choice and competition for mobile customers.

Digicel's investment in Guyana is focused on building a brand new, state-of-the-art network supported by unprecedented 24/7 customer care, first-to-market innovations such as Rollover Minutes and Pre-paid Roaming as well handsets including the Motorola F3 and Digicel's exclusive KONKA range.

With a population of 800,000 and mobile penetration at an estimated 22%, Digicel is also focused on bringing down the barriers to mobile telecommunications by offering the people of Guyana high value offers such as true per second billing, free activation, free voicemail and free credit with every pre-paid phone purchase.

President of the Co-operative Republic of Guyana, His Excellency Mr. Bharrat Jagdeo, congratulated Digicel on its launch adding, "We welcome Digicel's commitment to ensure more and more people in Guyana have access to mobile telecommunications and we are confident that the company's excellent track record for service and innovation will bring increased competition in the telecommunications sector and more value for money for the Guyanese."

As well as improving coverage in key Guyanese communities, Digicel has also opened 50 retail stores and is rolling out 6,000 recharge stations across the country. In conjunction with the launch, the company hosted a free public 'Digicel Experience' concert in Georgetown on Wednesday (February 14) headlined by top international star Akon and attended by 15,000 people.

Attending launch activities in Guyana, Vice Chairman of Digicel Group, Mr. Leslie Buckley said, "We are delighted to be here in Guyana at last and are excited about the huge potential for growth that Guyana offers. Our goal is that mobile penetration levels in Guyana will double in the not too distant future."

"Digicel plans to drive this by delivering world class customer care, genuine choice, crystal clear reliable reception, best value and services that are unparalleled," added Leslie Buckley.

Digicel Guyana has established a well-trained workforce of close to 200 employees led by CEO Mr. Tim Bahrani, who has more than ten years experience in senior management in the telecommunications industry.

With operations in 22 markets and more than 4 million customers, Digicel's investment in the Pan Caribbean region exceeds US$1.5 billion. In 2006 the company recorded a milestone of subscriber growth in excess of 100%. The company employs more than 3,000 people.

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest-growing wireless telecommunications operator in the Caribbean. Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

Digicel is incorporated in Bermuda and has operations in twenty two markets, including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, El Salvador, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Trinidad & Tobago, Turks & Caicos and El Salvador. Digicel also has a license in Guatemala and coverage in St. Martin and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup. For more information, visit http://www.digicelgroup.com/.

Contact Information

  • Contacts:

    Maureen Rabbitt
    Digicel
    +1 (876) 361 2852 (Jamaica)

    Dacrie Brooks
    Cohn & Wolfe for Digicel
    +1 (212) 798 9804 (New York)