SOURCE: Digicel

June 25, 2008 08:30 ET

Digicel Launches Its Bigger, Better Network in Vanuatu

Initial US$35 Million Investment Brings Increased Mobile Competition and Choice to the South Pacific Island

PORT VILA, VANUATU--(Marketwire - June 25, 2008) - Digicel Pacific Ltd, the fastest-growing mobile telecommunications operator in the Pacific, today announced that it has launched in Vanuatu, further strengthening its footprint in the Pacific region. The company was recently granted licenses by the Governments of Fiji and already has successful mobile operations in Samoa, Papua New Guinea and Tonga.

With an initial investment of US$35 million, Digicel has built a state-of-the-art network that offers nearly 100 percent population coverage for the first time ever. Vanuatu has a population of approximately 210,000 people with mobile penetration estimated at more than 16 percent.

Digicel currently employs about 70 Ni-Vanuatu staff and an estimated 2,500 additional jobs have been created through its local dealerships and partners. The company has also opened two ultra-modern flagship stores and has more than 1,300 top-up locations across the country. Digicel Vanuatu is headed by Irishman John Delves, who brings a wealth of management experience to Vanuatu.

''From day one, we're giving the people of Vanuatu unbeatable network coverage, innovative products and services, and superior 24/7 customer care. This is just the beginning of our relationship with Vanuatu. We are passionate about providing greater access and affordable telecommunications services, now and for the years to come. Our goal is to be the number one mobile operator in Vanuatu," said Vanessa Slowey, Digicel Pacific CEO.

Coinciding with the launch, Digicel is offering several first-to-market services and value offerings, including per second billing, rollover minutes, international postpaid roaming and free voicemail. Digicel is also bringing the widest range of mobile handsets for both prepaid and postpaid customers, with prices starting as low as US$18. To celebrate Digicel's operations in Vanuatu, customers will receive a free solar charger and free credit with the purchase of every phone.

Digicel has also become involved with the local community, sponsoring the National Rugby 15's and 7's teams. The company announced its sponsorship of the Digicel Vanuatu Cricket team last month, and plans to support rugby and cricket from the grassroots to national levels.

Digicel's launch in Vanuatu has created excitement and anticipation for the last few months. On Wednesday, June 25th, the company hosted Vanuatu's largest free concert.

Digicel's total investment across the Caribbean, South Pacific and Central American markets to date exceeds US$2 billion with direct employment of nearly 4,500 people. Ending its fiscal year March 31, 2008, Digicel Group Ltd. recorded 6.54 million customers across the Caribbean and Central America.

Location: South Pacific
Population: 210,000
Mobile Penetration: 16%
Telecommunications: Monopoly held for 11 years


Since its launch in the South Pacific in November 2006, Digicel has become the fastest-growing mobile operator in the Pacific, with current operations in Samoa, Tonga, Vanuatu and Papua New Guinea. The company was recently granted licenses by the Governments of Fiji and has commitments from several other countries in the Pacific.

Digicel has contributed to the 0.7% growth of the GDP of Papua New Guinea since its launch as the second mobile operator on July 20, 2007.

Digicel is the largest operator in the Caribbean operating in 23 markets and rolling out new operations in Central America. The company is renowned for competitive rates, unbeatable coverage, and superior customer care, a wide variety of products and services, and state-of-the-art handsets.

Digicel is proud sponsor of several national rugby teams across the South Pacific including; Fiji Rugby, Digicel Fiji 7's, Digicel Vanuatu Cricket team, Digicel Vanuatu Rugby 7's and 15's and the Digicel Pukpuks. For more information, please visit or

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