SOURCE: Digicel

July 12, 2005 15:52 ET

Digicel Sharpens Focus on Corporate Clients

Latest Offerings Help Increase Workplace Efficiency to Support Growing Caribbean Business Community

KINGSTON, JAMAICA -- (MARKET WIRE) -- July 12, 2005 -- Digicel Group, the fastest growing mobile telecommunications operator in the Caribbean, today announced that it is adding BlackBerry, a leading wireless platform, to its growing portfolio of corporate services, an indication of the positive business environment throughout the Caribbean, which is an economy at a "cross roads" according to a new World Bank report.

The report, which draws on a survey of 159 firms operating in the region, argues that to improve the investment climate, Caribbean countries must improve their performance in the areas of infrastructure, policy and legal environment, and taxation and customs. http://www.worldbank.org/

"To support the growing Caribbean business community, we have developed our Digicel Corporate offering, a bundling of several innovative services on a single platform that is easy to manage for our growing number of business customers," said Ben Atherton, Digicel Group Marketing Director. "Over the last four years, we have continuously transformed the personal mobile telecommunications market, and we are bringing the same level of cutting edge technology to our corporate customers."

The Digicel Corporate offering enables pre-paid and post-paid customers to access a suite of services including closed user groups; mobile web; international roaming; texting; Faxmail, where fax can be received on mobile phones and forwarded to a fax machine; and Digicel's signature per-second billing. Services exclusive to post-paid customers include rollover minutes which Digicel was first to offer in its markets. Additionally, Digicel Corporate has more that 200 roaming partners around the world, presenting clients with widespread accessibility.

Digicel Corporate has made significant gains in the market by winning major clients in mining, tourism, banking, manufacturing, distribution and retail with its unique closed user group service, where post and pre-paid customers can make free calls to the members of their group.

"Digicel's corporate services add value and enable us to communicate more often with our employees in the field so we can run our business more efficiently," said Frank Flowers, Managing Director of the Flowers Group, which owns businesses across a range of industries and is one of the most prominent family-run businesses in the Cayman Islands. "Communication is the lifeblood of our business. Our team feels confident, knowing that we are always connected to handle any situation as it arises."

In addition, the new BlackBerry service enables Digicel subscribers to easily access a wide range of vital communications functions including e-mail, a calendar function and corporate data applications from a single, integrated device, thereby enhancing productivity and efficiency for individuals and entire companies.

These enhanced service offerings are made even more attractive by the recent addition of GPRS roaming capabilities. Post-paid customers are able to seamlessly access services such as the Internet and WAP on their laptops or mobile phones while travelling in the United States, United Kingdom amongst other countries, thereby staying in touch with friends, family and colleagues. Over the next few months, the GPRS roaming service continues to expand to other countries, networks and devices.

ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest growing mobile telecommunications operator in the Caribbean. In four years, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets.

By offering innovative mobile services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of mobile communications.

Digicel is incorporated in Bermuda and operates in nine countries including Aruba, Barbados, Curaçao, The Cayman Islands, Grenada, Haiti, Jamaica, St. Lucia, St. Vincent and the Grenadines and Trinidad & Tobago. Digicel's agreement to acquire Cingular Wireless Caribbean, subject to regulatory approval will expand its network to Bermuda, Anguilla, St. Kitts and Nevis, Antigua and Barbuda, and Dominica as well as strengthening Digicel's market share in The Cayman Islands, Grenada, St. Lucia, Barbados and St. Vincent & the Grenadines, where Cingular's customer base will transition to Digicel.

It is the largest GSM mobile operator in the region and plans to extend its footprint into other Caribbean countries.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.

Visit www.digicelgroup.com for more information on Digicel.

Contact Information

  • Contact:
    Maureen Rabbitt
    Corporate Communications Manager, Digicel
    876-361-2852 (Jamaica)
    Email Contact

    Jill Wallis
    Cohn & Wolfe for Digicel
    212-798-9837 (New York)
    Email Contact