SOURCE: Digicel

July 11, 2006 13:17 ET

Digicel to Launch New Era of Choice in Turks & Caicos

Caribbean's Leading Mobile Telecommunications Operator Focuses on Advancing Telecommunications Development in TCI With US $15 Million Investment

PROVIDENCIALES, TURKS & CAICOS -- (MARKET WIRE) -- July 11, 2006 -- Digicel, the fastest-growing mobile telecommunications operator in the Caribbean, today announced that it will launch new mobile services, such as per-second billing, international roaming and free activation for customers in Turks & Caicos. The highly-anticipated launch marks a new era in mobile telecommunications advancement, not only delivering customers innovative services, but giving them the freedom to choose their mobile service provider after U.K.-based incumbent Cable & Wireless has dominated the market for more than a century.

Mobile customers in Turks & Caicos will also leverage the benefits of belonging to the largest pan-Caribbean network that provides seamless service across 20 markets. Just last week, Digicel opened 113 top-up locations and nine retail stores throughout the country. In conjunction with the launch, the company hosted a free public concert at Turtle Cove Marina, Providenciales. Attended by thousands, the concert featured Digicel's new branding campaign and tagline, "Expect More. Get More."

"Digicel is proud to be heralding this new era of mobile telecommunications in Turks & Caicos and we are committed to working with the Turks & Caicos government to ensure everyone enjoys the benefits of increased mobile competition in the marketplace," said Denis O'Brien, Digicel founder and chairman.

Hon. Jeffrey Hall, Minister of Communication Works & Utilities for Turks & Caicos, has welcomed Digicel's entry into the market place, stating that "Digicel has an impressive track record in placing the Caribbean region at the cutting edge of ICT development as well as being a community-minded telecom provider." He says that they are looking forward to the continuous value that Digicel will bring to Turks & Caicos."

Since receiving a license in Turks & Caicos in March 2006, Digicel has established a robust GSM network with technology partner Ericsson to provide crystal clear coverage throughout the country, and it has also signed a sponsorship agreement with the Turks & Caicos Football Association, further expanding its support for local sports and the community.

Digicel's investment in the Caribbean currently stands at more than US$1 billion and the company has doubled its employee figures to 2,000 in the last year.

ABOUT TURKS & CAICOS

Population: 21,000
Area: Two island groups in the North Atlantic Ocean, southeast of the
Bahamas, north of Haiti; approximately 430 sq km (2.5 times the size of
Washington, D.C.)
Ethnicity: West Indian and ex-patriots from the U.S, Europe and Canada
Languages: English, Creole, Spanish, French
Capital:  Cockburn Town, Grand Turk
Economy: Tourism, fishing, and offshore financial services
Politics: Dependent territory of the United Kingdom
ABOUT DIGICEL

Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean. After five years, Digicel is renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

Digicel is incorporated in Bermuda and has operations in 20 countries including Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, Curaçao, The Cayman Islands, Dominica, French Guiana, Grenada, Guadeloupe, Turks & Caicos, Jamaica, Martinique, St Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines and Trinidad & Tobago as well as coverage in St. Martin and St. Barths and expects further exponential growth.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.

For more information, please visit www.digicelgroup.com.

Contact Information

  • Contact:
    Maureen Rabbitt
    Corporate Communications Manager, Digicel
    Tel: +1 (876) 361-2852 (Jamaica)

    Dacrie Brooks
    Cohn & Wolfe (For Digicel)
    Tel: + 1 (212) 798-9833