SOURCE: Adometry, Inc.

Adometry, Inc.

November 26, 2012 09:00 ET

Digiday Brand Summit to Feature Presentation by Adometry® Regional Vice President Ian Ball

Issues and Opportunities Facing Online Marketers to Be a Key Focus at Digiday Summit

AUSTIN, TX--(Marketwire - Nov 26, 2012) - Next Tuesday, Ian Ball, Regional Vice President of Inside Sales at Adometry, will present at the 2012 Digiday Brand Summit, the premier forum for brands, advertisers and agencies, to discuss the issues and opportunities facing digital media.

"Making Sense of Chaos Using Advanced Attribution"

Tuesday, December 4, 2012 from 11:30 am - 12:30 pm MST

Montage Deer Valley
Park City, Utah

Session Description:
Industry-leading attribution platform Adometry Attribute analyzes your entire media stream providing actionable insights, from the channel down to the creative level. In this session, Adometry's Ian Ball will discuss how offline purchases are matched to online events, giving marketers visibility into the impact cross-channel efforts have on all customer purchases, not just those that occur online.

This presentation is part of the invitation-only Digiday Brand Summit taking place December 2-5, 2012. Digiday is a leading media company and community for the digital media, marketing and advertising industry. For additional details, visit:

For more information on Adometry and its advanced attribution solution, Adometry Attribute™, visit or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides ad verification and cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit

Adometry is a registered trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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