SOURCE: Digiflare Inc.

Digiflare Inc.

November 07, 2016 10:58 ET

Digiflare and Hearst Television Deliver Amazon Fire TV Experiences to 26 Local Markets

TORONTO, ON--(Marketwired - November 07, 2016) - Digiflare is partnering with Hearst Television to support the launch of Hearst TV's local news streaming experience on the Amazon Fire TV and Fire TV Stick.

To reach 26 local news markets served by Hearst TV stations on the Amazon Fire TV platform in a short timeframe, the Digiflare team delivered a single Android code base that supports localized versions with distinct branding and content feeds. Digiflare's engineering team leveraged the existing code from Hearst Television's internally developed Android application to deliver an outstanding native Amazon Fire TV app.

"We chose Digiflare to build our Fire TV experience because of their reputation for innovation and their proven agile approach to development," said Mike Rosellini, Vice President, Digital Operations, at Hearst TV.

Each localized version of the app provides a fully immersive local news experience, including on-demand newscasts, clips, and in-app notifications for breaking news and weather as well as an ability to favorite videos for later viewing.

The project was delivered by Digiflare's professional services team using a collaborative "scrum" that worked closely with Hearst TV's product and engineering teams.

"This project has given us a great opportunity to showcase our expertise on the Amazon Fire TV platform as well as the depth of our engineering approach," said David MacPhie, Senior Director, Business Development, at Digiflare.

"We're thrilled to be able to bring Amazon Fire TV experiences to markets across the country in such a short timeframe with the help of Digiflare," added Rosellini.

About Digiflare
Digiflare builds innovative video app experiences for today's multi-screen world. Founded in 2008, Digiflare is trusted by leading media and entertainment companies to build video apps that deliver the best experience for viewers across TV, mobile and tablet. We help engage viewers on the screens they use today and the platforms they'll love tomorrow, to grow audiences and increase monetization opportunities. Our passion is to transform ideas into reality by partnering with our clients to deliver Over-the-Top and TV Everywhere app experiences using products and services.

About Hearst Television
Hearst Television owns and operates local television and radio stations serving 26 media markets across 39 states reaching over 21 million U.S. television households. Through its partnership with nearly all of the major networks, Hearst Television distributes national content over nearly 70 video channels including programming from ABC, NBC, CBS, CW, MY Net, MeTV, This TV, Estrella and more. Hearst Television is recognized as one of the industry's premier companies, and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. Hearst Television is a wholly owned subsidiary of Hearst. The Company's Web address is www.hearsttelevision.com

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