TORONTO, ONTARIO--(Marketwired - Aug. 21, 2014) -
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TV Everywhere design and development experts Digiflare successfully completed a first-ever collaboration with Starz for the recent launch of STARZ PLAY on Xbox One®.
STARZ PLAY is the authenticated online TV Everywhere service for STARZ premium subscribers in the United States offering more than 400 monthly selections, including 300 movies comprising first-run and other great films from a wide selection of Hollywood studios and 100 episodes of exclusive STARZ Original series.
The other Starz authenticated online services, ENCORE PLAY and MOVIEPLEX PLAY, are progressing in Xbox One development and expected to launch by year-end 2014 with assistance from Digiflare.
Digiflare's expertise in both Xbox One design and development along with their long standing experience delivering TV Everywhere products proved to be a strong match with Starz's vision to deliver a high quality, premium experience for its PLAY services.
"We are excited to partner with Starz in the delivery of a unique Xbox One experience," said Mano Kulasingam, Co-CEO of Digiflare. "Starz is willing to push the boundaries of the Xbox One platform, settling for nothing less than ultra-premium and delivering a cinematic TV Everywhere experience that fits the STARZ brand."
"Starz is very pleased with the expertise that Digiflare provided in the recent successful launch of STARZ PLAY on Xbox One, the first ever TV Everywhere launch for a premium pay TV service in the United States," said Jodi Robinson, Vice President, Internet & Interactive Technology for Starz. "The new STARZ PLAY service on Xbox One raises the bar in quality and performance and has enabled a truly engaging experience that brings new value to the STARZ subscription."
Based in Toronto, Digiflare Inc. is a digital agency focused on creating compelling user experiences by combining inspired design and new technology. Digiflare helps media companies harness the potential of Mobile, Tablet, Connected TV, Game Consoles, Web, and emerging devices to deliver Media Everywhere applications that end users fall in love with. Our proven experience, excellent process, and - most of all - our committed and highly collaborative team, has led us to numerous successful application launches.
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