January 26, 2012 17:09 ET

DIGIKIDS®, an Onsite Child ID Company, Offers an Excellent Way for Businesses to Support Child Safety

Doing Good Can Be Really Good for Business

SOUTHBURY, CT--(Marketwire - Jan 26, 2012) - As business owners consider how to spend their marketing dollars in 2012 by bringing awareness to their products and services, they just might also want to think about how their efforts can benefit the greater good of their community.

"There are many needs in a community -- whether they're local, regional or even global -- that businesses can bring awareness to and truly make an impact towards," says Brian Miller, president and COO of DIGIKIDS, an onsite child ID company offering the most advanced and effective child safety ID available today. "DIGIKIDS ID kits are changing the world one child or family at time. We're delighted that many of our customers are promoting child safety by sponsoring DIGIKIDS ID programs in their stores."

According to the National Center for Missing and Exploited Children (NCMEC), far too many parents are not prepared to act in a missing child emergency. DIGIKIDS Quick Response™ software can get this vital information into the hands of authorities anywhere in the world within minutes.

"These child ID kits allow parents to provide law enforcement officials, the media, NCMEC and other agencies with a DIGIKIDS business card-sized CD-ROM (easily carried in a pocket or purse and operates in any PC with a CD-ROM drive). Parents are then only moments away from distributing pre-formatted flyers and posters -- complete with high-resolution photos and last-minute details -- anywhere in the world via internet email," says Miller.

In his book, "Screw Business as Usual," Richard Branson says, "Never has there been a more exciting time to for all of us to explore this next great frontier where the boundaries between work and a higher purpose are merging into one, where doing good is really good for business."

"We'd like to see businesses rethinking their approach to profits and become more socially conscious," says Miller. "And associating their brand with doing good is good for business, everyone wins."

For more information on DIGIKIDS child ID kits, visit

In response to the more than 2,000 missing children reported in the United States each day, DIGIKIDS offers the most advance and effective child safety program that allows parents to quickly provide law enforcement officials, the media, the National Center for Missing & Exploited Children (NCMEC), and other agencies with pre-formatted flyers and posters -- complete with high-resolution photos and last-minute details to aid in recovery efforts. DIGIKIDS is a franchise in the family of highly-ranked brands of FranchiseESource Brands International.

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