SOURCE: Digimarc


October 21, 2015 08:00 ET

Digimarc CMO to Present Powerful In-Store Mobile Engagement Strategies at Best of Food and Beverage Packaging Conference

BEAVERTON, OR and OAK BROOK, IL--(Marketwired - Oct 21, 2015) - Best of Food and Beverage Packaging Conference

Digimarc Chief Marketing Officer Larry Logan will detail the advantages of leveraging packaging technology to digitally engage customers at the moment of decision during the Best of Food and Beverage Packaging conference. Logan has more than 30 years' experience as a marketing and brand executive. His wide-ranging background includes roles such as Vice President and Creative Director at PLAYBOY and CMO of the technology company that developed Street View for Google.

A recent study revealed 85 percent of shoppers are using their smartphones in store. Another study confirmed three quarters want additional information about a product after reading its package. In the "Tapping Into Mobile Opportunities Through Packaging" session, Logan will share how brands can provide useful information directly from product packages to shoppers' smartphones quickly and easily to increase the chances of completing the sale. Attendees will learn how to take their customer relationships to the next level by making the package a portal to an unlimited stream of content consistent with their product and brand values. Logan will analyze the opportunities, limitations and costs associated with today's top mobile engagement technology options.

Wednesday, October 28, 2015, 1:15-2:00 PM CT

Prairie Ballroom, The Hyatt Lodge at McDonald's Campus, Oak Brook, IL

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Barcode™ platform. The Digimarc Barcode platform enables industrial scanners, smartphones, tablets, and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter at @DigimarcCorp.

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