BEAVERTON, OR and LAS VEGAS, NV--(Marketwired - Nov 3, 2014) - Money 20/20, Booth #533 -- In the latest development by Digimarc Corporation (NASDAQ: DMRC) in its growing enablement of the modern mobile-centric shopping experience, the Company and select business partners will demonstrate its new mobile payment software development kit (SDK) for securely exchanging payment information between retailers and shoppers at the Money 20/20 tradeshow in Las Vegas, November 2-5, 2014. These demonstrations will show attendees how Digimarc-encoded images can be displayed on existing mobile devices and payment terminals to enable reliable, fast, intuitive and secure checkout -- all within consumer-friendly familiar branded experiences.
The demos will highlight integration of Digimarc's SDK with Mozido's mobile payment and retail loyalty solutions as well as MorphoTrust's digital driver license and identification technology supporting the following common payment scenarios:
- In-Store Mobile Payment: A Digimarc-encoded image of a payment card is presented by the shopper to a customer-facing scanner to initiate a transaction.
In another in-store scenario, a shopper uses their mobile device to scan a Digimarc-enabled image displayed on a payment terminal screen to initiate a secure, branded, cloud-based transaction.
- Shop at Home: Leveraging Mozido's mobile payment platform, customers can detect Digimarc enabled content and be instantly presented with the option to directly purchase from audio, video and printed advertisements.
- Stored Value and Loyalty Cards: Presenting a stored value or loyalty card in their mobile wallet, shoppers pay, collect and use rewards.
- Digital Driver License or Digital ID: Scanning a MorphoTrust secure digital driver license on a smartphone, retail clerks can authenticate the credential and securely verify age during checkout where identity and/or age verification is required.
The Digimarc Payment Presentment SDK extends the Company's growing support for mobile centric shoppers, following on the introduction of Digimarc Discover and the Digimarc Barcode, both of which will also be demonstrated at the show.
The demos will provide compelling evidence of how Digimarc's patented communications protocol for mobile payment presentment can reduce costs and security risks associated with alternative approaches to mobile payments, such as Bluetooth Low Energy (BLE), RFID or NFC. In particular, with Digimarc's approach, card issuers retain control of sensitive data and the line-of-sight requirement for data transmission is much more difficult to intercept than technologies that broadcast payment information using a radio signal.
The demos will also show how Digimarc can enhance payment transactions both online and in the store. This versatile platform provides an intuitive solution to shoppers, supporting numerous different approaches to mobile payments, while maintaining a strong brand presence for merchants and payment card issuers. It is an economical solution for retail merchants leveraging image scanner hardware investments and improves security over alternative technologies.
Mozido's mobile payments platform includes mobile financial services, loyalty programs, and mobile offers for business and retail. Through its white-label, cloud-based platform MoTEAF, Mozido serves people around the world who choose to manage their money using their mobile phone rather than relying on traditional financial institutions. Mozido's MoTEAF platform is highly interoperable, works with virtually any wireless carrier or mobile device, and integrates easily with products from other vendors. For more information, visit us at www.mozido.com. Follow us on Twitter: @Mozido
About MorphoTrust® USA
MorphoTrust USA (Safran) is "The Identity Company," providing market-leading solutions and services to state and federal agencies as well as businesses that simplify, protect and secure the lives of Americans. The company's offerings help ensure individuals are who they claim to be through the use of document authentication, data verification and biometric identification (face, fingerprints, iris and skin). Forty-two of 50 states use MorphoTrust solutions to produce 80% of the U.S. driver licenses and IDs -- the documents citizens rely on to exercise their civil rights, gain access to benefits and services, and ensure trusted transactions while reducing fraud and enhancing national security. Other programs include U.S. passports and passport cards, as well as solutions for border management, public safety, banking and travel. MorphoTrust serves consumers through a nationwide network of 1100 IdentoGO® Centers, delivering fingerprinting and other identity-related services to over 3 million customers annually.
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc's digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.