SOURCE: Digimarc


May 29, 2015 08:00 ET

Digimarc Enables Visual Recognition on Shazam, One of the World's Most Popular Mobile Apps

BEAVERTON, OR--(Marketwired - May 29, 2015) - Digimarc Corporation (NASDAQ: DMRC) has enabled visual recognition on Shazam's mobile engagement platform. The platform powers one of the world's most popular mobile apps that connects people to the world around them.

Shazam announced yesterday that it has integrated Digimarc's patented visual recognition technology, which enables branded, measurable experiences on mobile devices, into its popular Shazam mobile app. Shazam also announced a range of partnerships with leading brands to Shazam-enable their products with this new functionality, including The Walt Disney Company, Target, HarperCollins Publishers, Esquire, Time, The Wall Street Journal and others. 

Given Shazam's more than 100 million monthly active users, visual recognition with the app provides a near-frictionless way for brands to drive deeper, more impactful engagements with a massive audience that requires only a single tap.

"As one of the largest and most visible deployments of our technology, we're excited to see Digimarc ID technology rolled out in the Shazam platform, supporting efficient discovery and enhanced engagement for numerous major consumer brands," said Bruce Davis, the company's chairman and CEO.

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Barcode. The Digimarc Barcode enables industrial scanners, smartphones, tablets, and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.

Contact Information

  • Press Contact:
    Lindsay Stril
    Voxus PR
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    Investor Contacts:
    Scott Liolios or Matt Glover
    Liolios Group, Inc.
    Investor Relations for Digimarc
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