SOURCE: Digimarc


June 03, 2014 08:00 ET

Digimarc Launches New Digimarc® Discover ID Manager

Updated Cloud-Based Service Streamlines the Creation, Purchase and Management of Digimarc IDs for Mobile Media Engagement

BEAVERTON, OR--(Marketwired - Jun 3, 2014) - Digimarc Corporation (NASDAQ: DMRC) today announced the new Digimarc® Discover ID Manager, a cloud-based service for creating, purchasing and editing Digimarc IDs. Previously called the "Online Services Portal," the all-new ID Manager offers an enhanced user interface and many new features, providing publishers, retailers, brands and agencies a seamless management platform for connecting any print or audio material to enhanced mobile, interactive content in the digital world.

"The functionality and design of the new Digimarc Discover ID Manager directly reflects the valuable feedback we've received from our customers," said Ed Knudson, executive vice president, sales and marketing at Digimarc. "Many of our customers work under extremely tight deadlines so minimizing any impact to their workflow is really important. The many new and improved features make it easier than ever to add mobile, interactive experiences to brand assets."

With the ID Manager, retailers and brands can more deeply connect with their mobile-enabled customers through all of their print and audio marketing materials - such as print ads, catalogs, television and radio commercials, and in-store signage. Some of the newly enhanced features include:

Greater Efficiency - Simplified data entry requirements during creation of Digimarc IDs, making it easy and fast to purchase one or multiple Digimarc IDs in one transaction.

Quicker Editing - New user interface makes it easy to click on a Digimarc ID and quickly make changes on-the-fly.

Easier Activation Commands - Users now have full control over when their Digimarc IDs are activated during the twelve-month activation period. Place a Digimarc ID on hold by setting the activation and deactivation dates.

Informative, Actionable Status Indicators - Filter on "Live," "On Hold," "Expiring Soon" or "Expired" tags enable you to quickly find Digimarc IDs at different phases of their lifecycle.

Convenient Default Settings - Designate regularly used URLs and other fields as your default across your entire account to streamline data entry and save time.

Digimarc's patented technology delivers reliable, efficient and intuitive identification and engagement by mobile devices of all Digimarc-enabled brand assets in the shopping experience. Detectable by today's most popular mobile devices using the Digimarc Discover or customer-branded apps -- Digimarc IDs seamlessly connect mobile-enabled consumers to rich media experiences. Top brands, including House Beautiful, Cooking Light, and Ford use Digimarc IDs in magazines, product packages and brochures to transform static print items into engaging interactive mobile experiences.

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About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc's digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.