SOURCE: Digimarc Corporation

Digimarc Corporation

December 23, 2013 08:00 ET

Digimarc Rolls Out New Digimarc® Discover Pricing Model

New Pricing Rewards Customer Loyalty and Simplifies Broad Application of Digimarc® Discover Across the Shopper's Journey

BEAVERTON, OR--(Marketwired - Dec 23, 2013) - Digimarc Corporation (NASDAQ: DMRC) today announced that the company has streamlined the way Digimarc® activation codes (abbreviated as Digimarcs) are purchased on its Digimarc® Discover Online Services Portal (OSP). The new pricing structure is intended to accommodate efficient global scaling by major retailers and brands of Digimarc's ground-breaking solution throughout the Shopper's Journey. The OSP provides a simple sign up and purchase process that rewards frequent users with automatic volume discounts.

This web-based service offers publishers, retailers, brands and agencies the ability to connect any print or audio material to enhanced, dynamic content in the digital world. Digimarc's patented technology delivers reliable, efficient and intuitive capture by mobile devices of all Digimarc-enabled brand assets in the shopping experience. Detectable by today's most popular mobile devices -- "Digimarc'd" content seamlessly connects mobile-enabled consumers to rich media experiences. Top brands, including Cooking Light, Costco, Ford and Sharper Image use Digimarcs in magazines, brochures, catalogs and packaging to transform static print media campaigns into engaging interactive mobile experiences.

Under the new pricing model, the customer management system will track the total number of Digimarcs purchased over the life of a customer's account. As customers achieve new pricing levels, their price per Digimarc goes down as follows:

Total Digimarcs Purchased to Date  Price per Digimarc (USD)
Up to 10 $25.00
11 - 100 $20.00
101 - 500 $15.00
501 - 1,000 $10.00
1,001 - 5,000 $8.00
5,001 - 10,000 $5.00
10,001 - 50,000 $3.50
Over 50,000 Call for Quote

All Digimarcs will be active for one year from date of purchase and can be extended each year, if desired, at a 50 percent discount. Digimarcs can be embedded into images, custom design elements, keywords, text, packaging; and radio, TV, and in-store audio advertising and promotions. Customers can de-activate a Digimarc at any time during that year, which means customers no longer need to specify a link duration or schedule start dates to maximize the life of a watermark. Customers can change the content link associated with each Digimarc as often as they like, in real-time.

"We're excited to kick off 2014 with a simplified pricing model that more closely aligns with how our customers are using Digimarc Discover," said Ed Knudson, Executive Vice President, Sales and Marketing. "The new pricing structure paves the way for retailers and brands to make all of their brand assets -- print ads, catalogs, television and radio commercials, in-store signage, etc. -- interactive."

To help ease existing customers into this new purchasing model, Digimarc will automatically extend the expiration dates for all active services set to expire on or before March 30, 2014 to March 31, 2014. In addition, all of a customer's Digimarcs purchased in the past two years will be credited to their account total. As an introductory offer, all new customers will receive five free Digimarcs to experiment with the Digimarc Discover platform. Learn more at

About Digimarc
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc's digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better "see, hear and understand" brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on Twitter @DigimarcCorp.