BEAVERTON, OR and CHICAGO, IL--(Marketwired - Oct 21, 2013) - Digimarc Corporation (NASDAQ: DMRC) today announced it will unveil its Digimarc® Discover cross-media mobile engagement platform for engaging consumers at home, on the go, and in the store at the RAMP conference being held October 28-30 at the Hyatt Regency McCormick Place in Chicago, IL. Digimarc Executive Vice President, Ed Knudson, will also share more information on the company's game-changing solution in a session titled "Omnichannel Shopping - Engaging Consumers Seamlessly Across All Channels" on October 30.
Knudson will join George Hanson, Vice President E-Commerce at Lane Bryant, Kacy Cole, Director Consumer Marketing at Tommy Bahama and Matt Wise, CEO of ePrize, in a compelling discussion on the power of enabling every marketing medium -- print ads, catalogs, direct mail, television and radio advertisements, retail signage, product packaging, etc. -- with mobile engagement capabilities to drive sales. Attendees will learn new approaches to increasing m-commerce, a market Forrester Research projects will reach $31 Billion in 2016, using personalized, engaging services across multiple channels.
In the Digimarc booth #40, RAMP attendees will see for the first time how Digimarc's patented technologies transform media and everyday objects -- including print, audio, video and packaging -- into mobile experiences, facilitating deeper consumer engagement at every touch point throughout a shopper's journey. View a sneak peek of Digimarc's mobile engagement solution at: http://www.digimarc.com/shoppers-journey.
"No one goes anywhere without their mobile device these days," said Knudson. "It's a ubiquitous tool with superior eyes and ears that, when combined with our patented technology, can help shoppers discover and engage with brands and retailers across every media vehicle they employ -- print, television, radio, packaging, signage -- you name it."
The Digimarc Discover platform helps brands and retailers simplify and enhance mobile consumer engagement, build brand loyalty and drive purchase opportunities from each component of their marketing campaigns. Brands maintain control of the complete consumer experience -- from the mobile application and post-scan experiences to engagement analytics. Detailed engagement metrics for each campaign element help marketers measure ROI.
To learn how to easily connect print and audio elements of marketing campaigns to online experiences in an existing iOS or Android mobile application, visit the Digimarc Discover Online Services Portal (OSP).
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of enabling technologies that create digital identities for all forms of media and many everyday objects. The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com and follow us on Twitter @DigimarcCorp.