SOURCE: Digiplex Destinations

Digiplex Destinations

April 21, 2011 09:00 ET

Digiplex Destinations Plans All-Digital Movie and Event Theaters Nationwide

"Coming to a Theater Near You"

WESTFIELD, NJ--(Marketwire - Apr 21, 2011) - One by one, one silver screen at a time, local movie theaters across the U.S. are being converted to digital projection, thus redefining what it means to go to the movies.

One leader in this effort is digital theater pioneer and entrepreneur A. Dale "Bud" Mayo, chairman and CEO of Digital Cinema Destinations Corp., Westfield, N.J. Mayo is slowly acquiring theaters across the U.S., starting with two Digiplex Destination theaters in New Jersey and one in Connecticut (

In each, seats are being replaced, the carpeting is new, satellite dishes sprout on rooftops like daffodils, and most significantly, out goes the 35mm film projectors based on technology dating back to that early filmmaking milestone, The Great Train Robbery, an American Western released in 1903.

Since the dawn of Hollywood, what were once simply called "pictures" would arrive in 70 lbs. cans shipped by air, truck and courier, today consuming fuel and up to $1 million per film in distribution costs. With digital projection, movies arrive by satellite or paperback book-sized hard drive that's downloaded into a central server and programmed into a network of digital projectors throughout the theater complex, sort of like a giant iPod. It takes only minutes to prepare a digital movie for showing, versus one to two hours to splice six reels of film onto a platter, thread it into a projector, then break it down for return shipment at the end of the run.

Thanks to digital, moviegoers see a brighter, crisper, clearer scratch-free image that does not deteriorate over time. The upgrade also means 3D films such as Avatar or Rio can be shown.

Digital's "plug and play" flexibility allows theaters to become a center for special event programming such as the opera, ballet, pop concerts, live sports events and auctions, religious ceremonies, charity fund-raisers, and children's G-rated film series. This allows theaters to fill more seats during off-peak periods with content that might otherwise not be available except in major cities.

Digiplex's Bud Mayo says, "Just as still cameras have shunned film, and home VHS players have been banished to garage sales, it's time to look at movie theaters in a whole new light -- as a local entertainment and event center made possible by the digital revolution."

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