Digital Agency Blast Radius Selected as Bonefish Grill Creative Agency of Record

NEW YORK, NY--(Marketwired - Oct 24, 2013) - Bonefish Grill has appointed Blast Radius as creative agency of record following an agency review. Blast Radius will be responsible for working with Bonefish Grill to develop their brand and steward it across all channels, including advertising, in-restaurant, digital and social.

"We're very excited to partner with Blast Radius as our advertising agency of record. We believe the strength of their strategy and creative will help push us to the next level," said Scott Johnson, VP Marketing, Bonefish Grill, regarding the appointment.

Darryl Braunmiller, General Manager, Blast Radius New York, explains: "We're extremely pleased to have the opportunity to work with Bonefish Grill as their creative agency of record. As a digital agency, we have always led with consumer insights, and we will be working with Bonefish Grill to leverage that insight-driven strategy across all of their marketing channels. Their willingness to look beyond traditional agencies indicates an innovative spirit perfectly aligned with our culture."

Steve Nesle, Executive Creative Director, Blast Radius, adds: "This is an exciting time for Bonefish Grill. We look forward to helping them shape their brand and doing some great work together."

About Bonefish Grill
Founded in St. Petersburg, Florida, Bonefish Grill specializes in market-fresh fish from around the world and other savory wood-grilled specialties. Guests receive "chef's coat service" and are guided through an innovative, seasonal menu and specials featuring the highest-quality, fresh ingredients. Combined with a big-city bar, Bonefish Grill offers hand-crafted cocktails and an affordable list of 30 wines by the glass offering a great match for any food pairing.

The restaurant provides a fun and lively place to eat, drink, relax and socialize on any given day of the week. The experience is based on the premise of simplicity, consistency and a strong commitment to excellence at every level. In thirteen years, the award-winning Bonefish Grill family has grown to 189 restaurants in 32 states. For more information, visit www.bonefishgrill.com, facebook.com/BonefishGrill or follow on Twitter @bonefishgrill.

About Blast Radius
Blast Radius is a global digital agency that helps connect brands and consumers to tackle the complex issues of growing brands and revenues in a highly interactive world. With ten offices across North America, Europe and China, Blast Radius clients include BMW Canada, Castrol, Land Rover, Nike, Nikon, Novartis, and Starbucks. The company is a member of the Wunderman Network.