DAC Group

DAC Group

April 11, 2011 12:31 ET

Digital Agency DAC Group Adds New VP, Business Development

TORONTO, ONTARIO--(Marketwire - April 11, 2011) -Digital marketing agency DAC Group continues to add to its new business capacity. Through highly successful integrated SEO and SEM lead generation programs, and its unique proprietary PAGEtorrent™ technology platform, DAC Group has emerged as a thought leader and industry expert.

In response to the agency's continued rapid growth, DAC Group is pleased to announce that Ian Lee has joined as VP, Business Development, North America.

Ian assumes the leadership of DAC Group's entire new business development function, including both digital and directory, for all of Canada and the U.S. He will work closely with each of the Presidents and VP/GMs across DAC Group's eight North American offices.

Ian brings over 20 years of marketing experience ranging from event marketing to strategic consulting, to digital planning and general management. As a young entrepreneur, Ian founded two successful businesses, a PR firm and a marketing consultancy.

"DAC Group has an over 30-year history of leadership in directional marketing, a solid legacy of client relationships, and game-changing lead-generation technology that puts us a step ahead of the market", says Lee. "I'm thrilled to be joining the executive team, and I look forward to contributing to the company's exciting growth trajectory."

Integrating a blend of proprietary technology platforms and unique methodologies, DAC Group's customized business solutions lean toward the complex. With Ian's extensive digital knowledge and experience in solutions design, DAC Group is confident that he will be an asset to the agency's business development team.

Ken Dobell, DAC Group's President of Digital, agrees, "we are delighted to have Ian on board. His consultative approach and solutions design skills will bring a fresh energy and an important leadership focus in driving our new business development initiatives moving forward."

About DAC

Founded in 1972, DAC Group (http://www.dacgroup.com/) is Canada's largest, and one of North America's leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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