SOURCE: eMarketer



January 20, 2011 14:00 ET

Digital Agency Razorfish Provides eMarketer to Its Offices Around the World

NEW YORK, NY--(Marketwire - January 20, 2011) - Today, Razorfish announced it has expanded its relationship with eMarketer and is now providing the firm's analysis of digital marketing, media and commerce information to its entire global employee base.

The agreement is an indicator of the advertising industry's increasing interest in driving international and domestic business through digital channels, and the growing demand for information to support online, social and mobile marketing efforts.

"Now that digital is undoubtedly a core buy for all evolved marketers, our agency's need for supporting data has never been stronger," said Razorfish CEO Bob Lord. "We think eMarketer is a fantastic resource for the information our global organization needs to navigate and lead in the fast-moving digital marketplace."

The deal gives Razorfish employees 24/7 access to the steady flow of information on online marketing, media spending and consumer usage trends that eMarketer produces by aggregating and analyzing data from thousands of media, research, government and academic sources.

"As digital continues to grow in importance for marketers all over the world, we're poised to deliver the data and analysis that clients like Razorfish can use to lead the industry forward," said Lisa Church, president of eMarketer.

According to eMarketer, advertisers will spend $68.7 billion worldwide on internet advertising in 2011, up 11.1% from $61.8 billion the year before. By 2014, the firm estimates online ad spending will account for 17.2% of total media ad spending worldwide, up from 12.8% in 2010.

About eMarketer
eMarketer provides the digital intelligence that enables businesspeople, marketers and advertisers to make more accurate, informed and timely digital marketing and media decisions. Aggregating and analyzing information from more than 4,000 sources worldwide, the thought-leading firm publishes daily articles, analyst reports and the most comprehensive database of digital marketing statistics in the world:

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, Brazil, China, France, Germany, Japan, Spain, Singapore and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Digitas, Razorfish is part of Publicis Groupe's (Euronext Paris: FR0000130577) VivaKi, a global digital knowledge and resource center. Visit for more information. Follow Razorfish on Twitter at @razorfish.

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