Digital Ally Announces Plans to Enter the Non-Lethal Weapons Market

LENEXA, KS--(Marketwired - Dec 6, 2016) - Digital Ally, Inc. (NASDAQ: DGLY) (the "Company"), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial applications, today announced that it plans to enter the non-lethal weapon market. To protect its innovation in this market, the Company filed a U.S. Patent Application for its first electroshock weapon in May 2015. The application was recently published by the United States Patent and Trademark Office (USPTO), which automatically publishes applications 18 months from filing. The application awaits examination by the USPTO.

"We are excited to bring innovation to the non-lethal weapons market," said Stan Ross, CEO of Digital Ally, Inc. "Recognizing the current limitations with electroshock weapon technology available to law enforcement, we saw potential to grow our product mix through the $8.5 billion global non-lethal weapons market considering our network of over 8,000 agencies currently deploying our technology," continued Ross.

In the non-lethal weapon market, there are three types of electroshock weapons. First, there are direct contact electroshock weapons such as stun guns and cattle prods, where they can only administer the shock while in contact with the subject and the user must be in arm's reach of the subject. Second, there are conducted electrical weapons (CEW), which fire projectiles that administer the shock via thin wires. The shock from CEW is limited to the length of the wire and limited to one charge. Finally, there are long-range electroshock weapons. Currently, the only wireless long-range electroshock weapon fires long-range direct contact electroshock projectiles from a standard shotgun at the subject. The disadvantages of this type of electronic weapon include increased risk of death or severe injury either due to the extreme velocity of the projectile or the inability to control the electrical shock after firing the projectile. In addition, ammunition for these weapons can be costly and in many situations, this kind of weaponry is too large for carrying.

Recognizing these limitations in current technology, Digital Ally developed the intellectual property for a wirelessly controlled electronic weapon. As designed, the electroshock weapon would fire a wireless direct contact projectile from a launcher to administer the shock to the subject. The launcher is controlled by radio frequency. In addition to reducing the projectile velocity at launch and allowing the officer to control the shock wirelessly through radio frequency, the Company's wirelessly controlled electronic weapon is designed to be more compact, easy to carry, and provide improved accuracy. "This weapon combines the advantages of conventional CEWs and long-range electroshock weapons without the wires and safety threat limitations the current technology poses to the subject. We are now proceeding to develop our product prototype," concluded Stan Ross.

About Digital Ally, Inc.

Digital Ally, Inc. develops, manufactures and markets advanced technology products for law enforcement, homeland security and commercial applications. The Company's primary focus is digital video imaging and storage. For additional information, visit www.digitalallyinc.com.

The Company is headquartered in Lenexa, Kansas, and its shares are traded on The Nasdaq Capital Market under the symbol "DGLY".

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether and to what extent its intellectual property disclosed in the patent application for its non-lethal weapon will ultimately be found patentable by the USPTO and if so, the extent to which such a patent will give the Company effective, enforceable protection in the marketplace; whether the Company will have the necessary financial and human resources to develop, produce and market the non-lethal weapon product; the Company's ability to deliver the product as scheduled and have it perform as planned or advertised; whether there will be a commercial market for such product at the point it is ready to be sold; competition from larger, more established companies with far greater economic and human resources; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2015 and quarterly report on Form 10-Q for the three and nine months ended September 30, 2016, as filed with the Securities and Exchange Commission.