Digital Ally Receives Order From Evansville, Indiana Police Department for 150 FirstVU HD Body Cameras

Largest Single Order for Newly Launched FirstVU HD


LENEXA, KS--(Marketwired - Nov 12, 2013) - Digital Ally, Inc. (NASDAQ: DGLY), which develops, manufactures and markets advanced video surveillance products for law enforcement, homeland security and commercial applications, today announced the receipt of its largest single order for the FirstVU HD body camera, which was introduced to the market in the third quarter of 2013. The order, from the Evansville, Indiana police department, will be shipped in the current quarter.

The Evansville police department evaluated all of the major body cameras on the market during a 60-day testing period before selecting Digital Ally's FirstVU HD for its officers. Testing included evaluation of product durability, versatility, ease of use, battery life, video and sound quality, upload and download speeds, and the data storage requirements for a typical officer's daily shift.

"We have sold over 350 FirstVU HD units, including the Evansville order, since the new body camera was officially launched in July 2013, and the FirstVU HD is being tested and evaluated against competitive products by over 150 law enforcement agencies," stated Stanton E. Ross, Chief Executive Officer of Digital Ally, Inc. "These test and evaluation programs are typically one to three months in duration, and based on an analysis of completed test and evaluation programs, our FirstVU HD has emerged as the top-rated system by a clear majority of the agencies performing the evaluations. We have averaged approximately 20 new police agencies initiating test and evaluation programs per week, with active and completed test and evaluation projects representing potential sales of over 4,600 units at the present time. However, the test and evaluation programs do not always translate into immediate orders, because agencies must follow requisition procedures, secure appropriate approvals, and ascertain that funding is available, which is never assured, before actually placing the orders."

"Digital Ally recently participated in the International Chiefs of Police (IACP) show in Philadelphia, where interest in our FirstVU HD was very strong. The Company is actively following up with the more than 900 police agencies that indicated an interest in the FirstVU HD at the show," concluded Ross.

About Digital Ally, Inc.

Digital Ally, Inc. develops, manufactures and markets advanced technology products for law enforcement, homeland security and commercial applications. The Company's primary focus is digital video imaging and storage. For additional information, visit www.digitalallyinc.com.

The Company is headquartered in Lenexa, Kansas, and its shares are traded on The Nasdaq Capital Market under the symbol "DGLY".

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this press release. A wide variety of factors that may cause actual results to differ from the forward-looking statements include, but are not limited to, the following: whether the Company will be able to improve its revenues and operating results in 2013 given the current economic environment; the Company's ability to deliver its newer product offerings as scheduled and have them perform as anticipated, including the FirstVU HD; its ability to obtain the required components and products on a timely basis; its ability to maintain or expand its share of the markets in which it competes, including those outside the law enforcement industry; whether the results of the test and evaluation programs and interest shown in the FirstVU HD will translate into sales of the product, including the potential for orders exceeding 4,600 units; competition from larger, more established companies with far greater economic and human resources; its ability to attract and retain customers and quality employees; the effect of changing economic conditions; and changes in government regulations, tax rates and similar matters. These cautionary statements should not be construed as exhaustive or as any admission as to the adequacy of the Company's disclosures. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. The Company does not undertake to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in its annual report on Form 10-K for the year ended December 31, 2012 and quarterly report on Form 10-Q for the three and nine months ended September 30, 2013, as filed with the Securities and Exchange Commission.

Contact Information:

For Additional Information, Please Contact:

Stanton E. Ross
CEO
(913) 814-7774
or
RJ Falkner & Company, Inc.
Investor Relations Counsel
(800) 377-9893
info@rjfalkner.com