DAC Group

DAC Group

June 29, 2011 10:03 ET

Digital and Directory Advertising Agency, DAC Group Adds New Senior Talent

MONTREAL, QUEBEC--(Marketwire - June 29, 2011) - Digital and Directory Advertising agency, DAC Group (www.dacgroup.com), is pleased to announce additions at the Senior Management level for its Toronto and Montreal offices. The agency, which has 8 offices in Canada and the U.S., welcomes two new VP General Managers to handle DAC Group's growing digital and thriving print and on-line directory work for over 300 clients.

Chrystian Guy joins DAC Group as VP and General Manager for the Montreal office. With over 15 years of professional experience, Chrystian has been at the forefront of Internet growth throughout Quebec. He was a co-creator of Quebec's first web portal (la toile du Québec) and an early dotcom and web startup founder. Recently, Chrystian managed eBusiness at Digital agency Phéromone (previously named VDL2) in Montreal, overseeing VIA Rail's complete web makeover, completed in 2010. Prior to that, he was Director of Digital at Transcontinental Media where he handled the reorganization of LesAffaires.com economic media portal.

His entrepreneurial spirit, blended with his strong, proven leadership experience will be embraced at DAC Group; he will be a real asset for clients.

Lynda Torneck joins DAC Group to assume the position of VP, General Manager of the Toronto office. With over 20 years of marketing and advertising experience, Lynda brings a unique mix of traditional advertising expertise in client services, digital and creative across a wide spectrum of clients from consumer packaged goods to financial to real estate clients. She has worked for multi-national agencies, including Y&R and McLaren McCann as well as a Canadian-owned agency, ACLC. As SVP Client Service at ACLC she helped the agency during two critical mergers, with zig in 2008 and with Crispin Porter + Bogusky in 2010.

Lynda's career-long dedication to strong client/agency relationships makes her perfectly suited to manage DAC Group Toronto and its strong client base.

About DAC

Founded in 1972, DAC Group (http://www.dacgroup.com/) is Canada's largest search agency. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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