DAC Group

DAC Group

August 24, 2011 10:45 ET

Digital and Directory Agency, DAC Group, Adds Volvo to its Roster

TORONTO, ONTARIO--(Marketwire - Aug. 24, 2011) - Digital and Directory Advertising agency, DAC Group (www.dacgroup.com), is excited to announce that it has been named by Volvo Cars of Canada as their agency for directory and listing management.

For the Volvo account, DAC Group will be placing trademark ads in print directories and internet Yellow Pages across Canada and will also manage Volvo's online local listings, such as Google Places.

Brad Painter, National Marketing Manager at Volvo Cars of Canada, expressed enthusiasm about partnering with DAC Group and adding the local listings management portion to Volvo's search campaigns. Said Painter, "DAC Group's track record proves their aptitude for providing constancy and accuracy within listings. They bring an ease of execution to this otherwise cumbersome and complicated process." DAC Group will manage both print and internet listings for Volvo.

Currently, in Canada and the US, DAC Group has over 500,000 listings under management. The agency has become specialized experts in listing optimization on multiple platforms.

DAC Group President of Canada, Mario Lemieux, expressed his excitement for this new project. Lemieux stated, "We are beyond thrilled to have an opportunity to work with this great brand. Volvo has a tremendous history of success in Canada and we are honored to partner with them as they move forward into new periods of growth."

The Toronto arm of DAC Group, which has 8 offices in Canada and the U.S., will handle work for Volvo.

About DAC

Founded in 1972, DAC Group (http://www.dacgroup.com/) is Canada's largest search agency. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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