SOURCE: The ExpertExperience

April 03, 2007 08:00 ET

Digital Asset Management Blog Unveiled -- www.ExpertExperience.org

Industry Consultants, End Users, and Systems Integrators Join Together to Offer Ideas and Practical Solutions

BOSTON, MA -- (MARKET WIRE) -- April 3, 2007 -- The ExpertExperience (www.expertexperience.org) launched online today as an exciting new blog community -- the only one of its kind to focus solely on digital asset management (DAM) systems. As an online interactive forum of independent industry experts, The ExpertExperience offers advice, ideas and practical solutions for successfully implementing DAM systems, the technology that handles the complexities of digital media, such as video, graphics, digital photos, publishing files, and other content.

Dedicated to the overall success of DAM as a "best practice," The ExpertExperience unravels the issues of planning for, selecting, and deploying digital asset management systems and provides practical solutions for organizations which may be grappling with ways to approach implementation or to refine their existing systems. Blog posts, white papers, "Ask the Expert" articles, and other resources are available on the site in the areas of taxonomy and metadata, video and photo management, workflow, digital rights management, technology trends and overall digital media management "best practices."

Current members of The ExpertExperience community include: Magan Arthur, Infosys Technologies; Linda Burman, L.A. Burman Associates; Joshua Duhl, ClearStory Systems; Seth Earley, Earley & Associates; Mukul Krishna, Frost & Sullivan; Edward Leonard, Electronic Scriptorium; Bill Sheeran of ClearStory Systems; and Scott Walter, SDG Corporation. Representing a cross-section and depth of expertise in the digital asset management environment, this group provides unequalled insight, knowledge and practical advice to site visitors.

"There is growing recognition that the easiest way to optimize the value of rich media content is through a digital asset management initiative," says Mukul Krishna. "Paybacks of a DAM implementation include being able to not only manage assets for brand integrity but also to provide centralization for effective enterprise-wide collaboration. The ExpertExperience is intended to take the mystery out of digital asset management and help organizations define the best approach for their individual organizations."

Digital Asset Management can bring companies tremendous value, innovation and new revenue streams. But like all technology, it sometimes leads to overly complex project scope. Lack of knowledge can also result in costly project failures and lost opportunities. The difference between success and failure is no accident. Success is the result of knowledge, which The ExpertExperience community will convey with a lively series of blog posts, "Ask the Expert" articles, and links to additional DAM informational resources and sites.

According to Seth Earley, "Building large integrated content management systems is a daunting task and there is little guidance for defining taxonomy or the overall implementation process. I'm excited to be a founding member of a new resource like The ExpertExperience, which will help organizations in their efforts to implement successful DAM systems."

There are thousands of home grown or old standalone systems in need of upgrading and expanding to keep up with the growing challenge of digital media. Companies are faced with determining their next steps.

"Companies need to turn their digital assets into agile content that can be sliced and diced in different ways for different constituencies -- any time, on any media. The ExpertExperience will give both the technical and non-technical executive an understanding of the key concepts and issues associated with building and supporting the right infrastructure to support this paradigm," envisions Linda Burman.

Founding members of The ExpertExperience include the panel of industry experts, end-users and lead sponsor of the community, ClearStory Systems, a leading provider of high performance solutions for digital media communications.

About The ExpertExperience

The ExpertExperience is an online community of experts, end users and technology gurus committed to advancing the field of Digital Asset Management by sharing their visionary ideas and practical experiences, their knowledge of best practices, and their invaluable expertise. The ExpertExperience is where visionary ideas meet practical answers. Visit the community at www.expertexperience.org.

Current members of The ExpertExperience community include: Magan Arthur, Infosys Technologies; Linda Burman, L.A. Burman Associates; Joshua Duhl, ClearStory Systems; Seth Earley, Earley & Associates; Mukul Krishna, Frost & Sullivan; Edward Leonard, Electronic Scriptorium; Bill Sheeran of ClearStory Systems; and Scott Walter, SDG Corporation.

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