SOURCE: Digital BrandWorks

Digital BrandWorks

October 23, 2013 08:00 ET

Digital BrandWorks Delivers E-Commerce and "Showrooming" Solutions for Manufacturers and Retail

CHICAGO, IL--(Marketwired - Oct 23, 2013) -  Digital BrandWorks,, a digital consultancy which specializes in representing manufacturers in the digital marketplaces while providing complimentary business intelligence services and marketing solutions, launches today. Digital BrandWorks' subsidiary is,, an e-commerce company honored on the Inc. 500 list as one of the fastest growing companies by Inc. Magazine in 2013.

"Digital BrandWorks deftly navigates the intersection where manufacturing, retail and
e-commerce meets," said Jeff Mariola, CEO, Digital BrandWorks and Buy Happier. "The advent of Digital BrandWorks represents complementary, holistic growth with outsourced digital marketplace management solutions that serves our partners to drive brand engagement and strengthen retail partnerships." Effective today, Digital BrandWorks has acquired a majority ownership interest in Buy Happier led by Jeff Mariola.

With the integration of Buy Happier, Digital BrandWorks is better equipped to represent brands in the marketplaces, enable e-commerce best practices and develop new digital selling solutions for partners.

"Digital BrandWorks represents an evolution of Buy Happier's best practices developed over several years to ensure our premier brands were best served in the digital marketplace," said Mariola. "Many manufacturing executives are frustrated with the practice of 'showrooming,' which is a consumer practice of examining merchandise in a traditional brick and mortar retail store without purchasing it and shopping online to find a lower price. When we sought to combat this problem, we developed multiple solutions that most manufacturers require." 

"Our premier brand partners are continually looking ahead to face the challenges of exceeding market expectations through the Internet and have been turning to us to help them find ways to surpass their brick and mortar success in today's virtual marketplace," adds Mariola. "We listened and developed our service offering which address our clients' growing and pervasive needs."

Partner companies include Broksonic, Calphalon®, Coway, Elkay, Frieling, MineLab, Ninja, Shark, Ronco® and other leading brand companies. Digital BrandWorks represents their brand partners in many leading marketplaces including Amazon, eBay, Best Buy, Buy Happier, Rakuten, Newegg and Sears.

About Digital BrandWorks:
Digital BrandWorks,, specializes in representing and protecting premier brands in the marketplaces while providing business intelligence and marketing solutions. Services include marketplace audits and optimization, customized ecommerce distribution strategies, marketplace promotions, outsourced marketplace management and more. 

About Buy Happier:
Buy Happier,, is a Chicago, IL-based ecommerce company which operates as a virtual showroom and e-commerce portal for brand partners. Buy Happier partners with manufacturers to elevate them to their most profitable heights possible and protects manufacturer brand equity while providing the ideal buying experience for consumers. 

Contact Information

  • Contact:
    Nancy Tamosaitis
    Vorticom Public Relations
    Phone: 212.532.2208
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