SOURCE: Digital BrandWorks

Digital BrandWorks

February 03, 2014 09:00 ET

Digital BrandWorks' New Stock Keeping Unit (SKU) Score Provides Diagnostic Tool for Manufacturers to Optimally Represent Brands Online

CHICAGO, IL--(Marketwired - Feb 3, 2014) -  Digital BrandWorks,, a digital consultancy which specializes in representing manufacturers in the digital marketplaces, today announced the availability of their proprietary Stock Keeping Unit (SKU) score which offers manufacturers a free diagnostic tool to grade their representation of products in the online marketplace and determine the best optimization techniques to stand out in a sea of products on Amazon, eBay and other marketplaces. A 'Stock Keeping Unit' (SKU) is defined as the product and service identification code which helps an item be tracked for inventory and is used by suppliers within their data management systems to help track products in inventory.

"Each component of the SKU score tells a story and provides guidance on actions that can be taken to better protect the brand and increase sales," said Jeff Mariola, CEO Digital BrandWorks and Buy Happier. "The data captured is evaluated from various perspectives -- the brand or manufacturer, the retailer and the consumer. We show the details of the score so companies know where and how to optimize their listings to increase conversion."

"The SKU score is comprised of carefully selected attributes which we monitor dynamically and score based on unique criteria," Joe Scartz, Chief Marketing Officer, Digital BrandWorks. "The importance of SKU presentation online is often discussed by organizations as something critical to brand integrity and the ability to maximize consumer satisfaction with the purchase, yet more often than not the conversation is anecdotal in nature. Our SKU score offers a way to make the review process more quantitative with a score based on certain characteristics of the listing."

The types of criteria for the SKU score include product - related to the quality of the product; pricing - related to the pricing integrity of the product; sellers - related to the retailers selling the product in the marketplace; listing - related to the quality of the listing in the marketplace and distribution - related to the program for delivering the product to the consumer.

Companies seeking to evaluate their products' representation online are invited to get their free SKU score today at:

Digital BrandWorks' subsidiary is,, an e-commerce company honored on the Inc. 500 list as one of the fastest growing companies by Inc. Magazine in 2013.

Partner companies include Broksonic, Calphalon®, Coway, Elkay, Frieling, MineLab, Ninja, Shark, Ronco® and other leading brand companies. Digital BrandWorks represents their brand partners in many leading marketplaces including Amazon, eBay, Best Buy, Buy Happier, Rakuten, Newegg and Sears.

About Digital BrandWorks:
Digital BrandWorks,, specializes in representing and protecting premier brands in the marketplaces while providing business intelligence and marketing solutions. Services include marketplace audits and optimization, customized ecommerce distribution strategies, marketplace promotions, outsourced marketplace management and more. 

About Buy Happier:
Buy Happier,, is a Chicago, IL-based ecommerce company which operates as a virtual showroom and e-commerce portal for brand partners. Buy Happier partners with manufacturers to elevate them to their most profitable heights possible and protects manufacturer brand equity while providing the ideal buying experience for consumers. 

Contact Information

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