SCOTTSDALE, AZ--(Marketwired - May 13, 2014) - Digital Caddies, Inc. (OTC Pink: CADY) (PINKSHEETS: CADY), a leader in on-course delivery of technology services and content to golfers, is pleased to announce an agreement with MoPub, Inc. ("MoPub") to fill in-app mobile ads on the Digital Caddies tablet network.
MoPub, a leading mobile ad exchange, is built specifically for mobile publishers. According to Digital Caddies Senior Director of Mobile Monetization, Howard Steinberg, "The battle-tested, open source SDK for Android will make it easy to add banners and tailor ad sizes and interstitials on the Digital Caddies platform, allowing us flexibility to continually customize monetization strategies and maximize revenues."
With the addition of MoPub, Digital Caddies now has five top tier mobile ad exchanges and networks connected to the Digital Caddies platform. "Adding MoPub to a growing list of partners who want to reach our audience is another important achievement for our company, and we couldn't be happier," said Mike Loustalot, president of Digital Caddies.
Digital Caddies has installed its platform on approximately 5,000 golf cars across the U.S. In March 2014, the company announced that the tablet network was generating advertising impression inventory at a run rate of over 100 million per month, which outpaced management's initial expectations. This better than expected performance immediately resulted in agreements with numerous mobile advertising exchanges that are now working with Digital Caddies to fill ad inventory with relevant, premium ad units targeted to The Players Network audience.
Once a golf course is equipped with Digital Caddies' touchscreen tablets, golfers enjoy a variety of useful applications and services including GPS-based course navigation, aerial green views, accurate yardages to landmarks and on-course messaging. Digital Caddies' tablets install easily on golf cars and connect wirelessly to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based car tracking and communications. These tools enable course operators to improve the golfers' experience, manage pace of play and increase merchandise and concession sales via real-time promotions. Golf courses will benefit from reduced operating costs by better tracking golf car inventory, managing driver behavior and forecasting agronomy issues.
About Digital Caddies
Digital Caddies was founded in 2003 and established a solid reputation and loyal customer base by providing a low-cost, user-friendly GPS service to golf courses. The company has now transitioned to a new business model, which provides courses and golfers with a tablet-based navigation system and advertisers with a content platform that is wirelessly connected to the Internet and installed on golf cars. For more information about Digital Caddies, please visit www.digitalcaddies.net.
MoPub is a full-featured ad-serving platform, optimized for the needs of the mobile publisher. MoPub's consolidated ad serving platform gives app publishers the ultimate in monetization flexibility. Publishers can manage their whole advertising stack: from first party direct-sold ads and cross-promotions to ad network management. Publishers are automatically connected to the world's largest and most liquid RTB exchange for mobile, the MoPub Marketplace. MoPub's platform is trusted by thousands of the most sophisticated publishers in mobile to serve well over a billion ads every day to Android and iOS app users all around the globe.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.'s filings with the Securities and Exchange Commission.