SOURCE: Digital Caddies

Digital Caddies

March 25, 2014 09:10 ET

Digital Caddies Enters Into Agreement With Millennial Media

Largest Independent Network to Serve Premium Advertisements to The Player's Network

SCOTTSDALE, AZ--(Marketwired - Mar 25, 2014) - Digital Caddies (OTC Pink: CADY) (PINKSHEETS: CADY) today announced that the company has entered into an agreement with Millennial Media, one of the largest independent mobile ad networks in the world. Millennial will serve ads from the world's top brands to The Players Network and provide advertisers full service, custom creative, to help advertisers connect with our audience in powerful ways.

"As one of the world's largest mobile ad serving companies, Millennial Media will dramatically change the landscape of The Player's Network," said Mike Loustalot, President of Digital Caddies. "Their size and scope will contribute significantly to the success and accelerated growth of our Network."
Millennial Media is the largest, full service, independent mobile ad network in the world behind Google. Millennial Media helps the world's top brands succeed in mobile by creating and targeting ad campaigns that help brands connect to consumers in powerful ways which in turn helps publishers like Digital Caddies maximize their revenue.

The addition of Millennial Media adds to many other world class partners and providers contributing to The Players Network including Samsung and Sprint.

"Digital Caddies continues to use wireless applications creatively to enrich the golfing experience with the help of world-class companies like Millennial Media," said Bill Esrey, Vice President of Enterprise Sales, Sprint, a Digital Caddies network service provider. "Once again Digital Caddies is pioneering tablet connectivity to the benefit of golfers, golf courses and advertisers alike. This is another great example of how network-supported apps can be a game-changer in the sports industry."

By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network -- The Player's Network. The network most notably offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments -- the golfer.

Once a golf course is equipped with The Player's Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.

The Player's Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers' experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.

About Millennial Media

Millennial Media is a publicly traded company on the New York Stock Exchange. With over $250M in revenue in 2013, Millennial Media is the largest, full service, independent mobile ad network in the world behind Google. Their approach to audience targeting helps brands connect to consumers in powerful ways and helps publishers like Digital Caddies maximize their revenue. Their robust cross-screen targeting capabilities, enabled by their unique data asset and full technology stack, deliver meaningful results for advertisers and publishers. With their mobile-first roots stretching back to 2006, Millennial Media is uniquely situated to leverage mobile as the foundation for a redefinition of what advertising can be -- and what they can deliver. We build upon a mobile foundation, then deliver best-in-class solutions.

For more information about Millennial Media visit:

About Digital Caddies Inc.
Digital Caddies was founded in 2003 and established a solid reputation and customer base using a low-cost, easy-to-use and-implement GPS service for golf courses. The company has transitioned to a new business model by providing golf courses with a tablet-based navigation and content platform that is wirelessly connected to the Internet and installed on golf carts. With the Digital Caddies platform, The Players Network, course operators have the opportunity to increase revenue by promoting merchandise, food and beverage specials, or whatever they'd like through the system. Digital Caddies also can help golf course operators lower operating costs by helping them track golf cart inventory, manage driver behavior, and assist in forecasting agronomy issues.

For more information about Digital Caddies please visit:

Forward-Looking Statements
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.'s filings with the Securities and Exchange Commission.

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