SCOTTSDALE, AZ--(Marketwired - Mar 20, 2014) - Digital Caddies (PINKSHEETS: CADY) (OTC Pink: CADY) today announced that the company has entered into an agreement in which Nexage will help maximize inventory fill rates by efficiently delivering rich media advertising onto The Player's Network and maximize eCPM through the delivery of highly targeted premium location based ads.
"We are excited about what Nexage can bring to Digital Caddies because their platform will allow many advertisers to deliver highly targeted, relevant ads to The Player's Network," said Mike Loustalot, President of Digital Caddies. "By having over 200 demand sources on their exchange, and the capabilities to target ads directly at our audience, Nexage will help maximize utilization of our growing impression inventory and contribute significantly to generating a higher eCPM on our Network."
Nexage is a leading mobile advertising exchange that creates mutual value between publishers and advertisers by allowing real-time ad buyers to target and buy the audience they need, when they need and where they need it to deliver successful relevant advertising campaigns.
"Nexage's past performance speaks for itself," said Brad Nightingale, CEO of Digital Caddies. "We chose them as a partner due to their tremendous track record of improving inventory utilization and maximizing the eCPM for many other mobile publishers. They will be a great addition to the growing number of ad partners publishing on The Player's Network."
By installing multi-functional, Internet-connected, high-resolution tablets in golf carts on golf courses across North America, Digital Caddies is building a proprietary, nationwide, interactive network -- The Player's Network. The network most notably offers national and local advertisers the ability to not only reach, but also to intimately engage with one of the most attractive and sought after demographic segments -- the golfer.
Once a golf course is equipped with The Player's Network, golfers are treated to a host of useful and engaging applications and services including GPS-based course navigation, touch screen interaction and on-course messaging. The platform can also provide the ability for golfers to notify the beverage cart of their location to receive more prompt service, keep score, set up real-time leader boards, access news, weather, sports, and other online content.
The Player's Network tablets easily install on golf carts and wirelessly connect to the Web through Sprint's nationwide 3G network, providing the golf course a broad portfolio of real-time course management tools via GPS-based cart tracking and communications. These tools enable course operators to improve the golfers' experience and manage pace of play, increase merchandise and concession sales via real-time on-tablet promotions, and access additional revenue streams.
Nexage is the leading exchange in the mobile advertising market. With a dual focus on both buyers and sellers, Nexage seeks to ensure that the market opportunity is attained by all players in the ecosystem -- publishers, developers, mobile ad networks, agencies and the like. With a constant focus on user experience and engagement, Nexage is well position to continue to be a leader in the mobile arena.
For more information about Nexage please visit: www.nexage.com.
About Digital Caddies Inc.
Digital Caddies was founded in 2003 and established a solid reputation and customer base using a low-cost, easy-to-use and-implement GPS service for golf courses. The company has transitioned to a new business model by providing golf courses with a tablet-based navigation and content platform that is wirelessly connected to the Internet and installed on golf carts. With the Digital Caddies platform, The Players Network, course operators have the opportunity to increase revenue by promoting merchandise, food and beverage specials, or whatever they'd like through the system. Digital Caddies also can help golf course operators lower operating costs by helping them track golf cart inventory, manage driver behavior, and assist in forecasting agronomy issues.
For more information about Digital Caddies please visit: www.digitalcaddies.net.
This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of Digital Caddies, Inc., its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Digital Caddies, Inc.'s ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Digital Caddies, Inc.'s filings with the Securities and Exchange Commission.