SOURCE: Siteworx, LLC

Siteworx, LLC

August 12, 2013 09:00 ET

Digital Clarity Group's New Report on Delivering Digital Customer Experiences Profiles Digital Experience Agency Siteworx, LLC

Strategic Outsourced Service Providers Are Key to Successfully Delivering Digital Customer Experiences

RESTON, VA--(Marketwired - Aug 12, 2013) -  Siteworx, LLC, a digital experience agency, today announced its inclusion in a new report on delivering digital customer experiences entitled, "Digital Clarity Group's Guide to Service Providers for Web Content and Customer Experience Management." The new report, which was released earlier this morning, evaluates over 40 North American service providers, including Siteworx, and highlights the critical need for outsourced agencies to successfully create and manage digital content experiences across all channels.

"Customer experience management is hard, complicated, and new," says Tim Walters, Partner and Principal Analyst at DCG. "Very few organizations have all of the in-house resources necessary to deploy the technologies, formulate the strategies, and optimize the outcomes. Most companies should -- and will -- turn to external service providers for assistance."

"One of the things that we try to communicate here at Siteworx is the value that multiple perspectives bring to a digital product or experience," says Tim McLaughlin, Siteworx CEO and co-founder. "Designers are not designing for the sake of art, they're designing for the sake of customer experience and technologists aren't putting constraints in place, they're giving capabilities to the experience. It is with these unique perspectives that digital experience agencies add value and ultimately deliver optimal digital customer experiences to our client's consumers."

This report is the first of its kind to elevate the importance of the agency and systems integrator side of the web content management (WCM) equation. More importantly, this report thoroughly profiles service providers that are astutely moving away from traditional WCM to more complex customer experiences. According to this report, "Siteworx understands the demands, complexity, and ever-changing nature of developing and implementing CEM strategy, and have the skillset to help clients throughout the process. Their transition into delivering CEM business solutions has been one of growth rather than a shift in approach, adding talent to their team to include new and emerging technology, trends, and channels."

To learn more about the new DCG report visit, "Announcing DCG's Guide to Service Providers for Web Content and Customer Experience Management."

About DCG
Digital Clarity Group helps business leaders navigate digital transformation by providing clear, actionable advice across four themes: Consumer Engagement, the Social Enterprise, Innovative Change and Adaptive Technology. The firm provides research, consulting, events and advisory services and provides exclusive perspectives and downloadable Insight Papers at http://digitalclaritygroup.com.

About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM), eCommerce solutions and system integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry for 2012, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, VA, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY. For more information, visit www.siteworx.com.

Twitter: @Siteworx | Facebook: www.facebook.com/Siteworx | LinkedIn: www.linkedin.com/company/siteworx

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