SOURCE: EVINE Live Inc.

EVINE Live Inc.

February 13, 2015 08:10 ET

Digital Commerce Company EVINE Live to Launch New Digital Retail Brand During Live Broadcast From The Plaza in New York City

Special Valentine's Weekend Broadcast Featuring Exclusive Product Offerings From Waterford to Lisa Vanderpump Estate Jewelry and More

MINNEAPOLIS, MN--(Marketwired - Feb 13, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company, will celebrate its full transition from ShopHQ to the EVINE Live brand with a live broadcast that kicks off tonight at 8 p.m. ET, including exciting content and exclusive EVINE Live brand offerings, broadcasting live from The Plaza in New York City.

The EVINE Live Valentine's weekend broadcast airs Feb. 13 - 16 and features many new, exclusive launches as well as customer-favorite brands and products. New proprietary brands scheduled to debut during the weekend include Lisa Vanderpump Estate Jewelry, FrescoWare by Scotto, and Peace & Love Jewelry by Nancy Davis, among others.

"This is a big day for our Company as we fully transition to EVINE Live," said Mark Bozek, chief executive officer of EVINE Live. "With our repositioning as a true digital commerce company offering exciting new brands that can't be found anywhere else, we are better positioned to not only take on competitors in the television shopping space but also retail in general. This is a first step in our goal of transforming the worlds of entertainment and retail, while driving greater engagement with our customers."

Bozek added, "The fact that we're broadcasting live from the 'Fashion Capital of the World' and one of the world's most iconic hotels is not a coincidence. Our Valentine's weekend broadcast from The Plaza is designed to give our customers a taste of what's to come at EVINE Live."

In addition to proprietary premieres, viewers will be treated to new product offerings from customer favorite brands. Waterford will unveil a unique pattern, "The Plaza Waterford Collection," designed exclusively for EVINE Live. "Deadliest Catch" Collection will also return for its first airing after their successful sold-out premiere, offering new products inspired by the Original Productions hit reality series which airs on Discovery Channel.

Customers are invited to tune in to the EVINE Live broadcast via cable and satellite, mobile apps and streaming live online at evine.com. For more information about EVINE Live and the Valentine's weekend event, visit evine.com.

About EVINE Live Inc.
EVINE Live Inc. (formerly ValueVision Media, Inc.) is a digital commerce company that formerly operated as ShopHQ, a 24/7 interactive digital shopping and entertainment experience. EVINE Live, known for its television home shopping and on-line retail platforms, is available in 87 million television homes, online at evine.com and via the Company's mobile apps. The Company is focusing on new proprietary products and brands in fashion, beauty, jewelry, home and fitness. Please visit evine.com/ir for investor information.

About The Plaza
As one of the world's most iconic hotels, The Plaza hotel has set the standard for luxury and service since first opening its doors in 1907. Ideally situated on Fifth Avenue at Central Park South, The Plaza's prestigious address continues to define elegance with unmatched service and an ever-evolving modern sensibility. A true Urban Resort, The Plaza boasts an extraordinary portfolio of refined experiences. Lifestyle, beauty and wellness offerings cater to guests and locals alike, and include a world-class retail collection with The Shops at The Plaza, the flagship location of Warren-Tricomi Salon, the only U.S. Caudalie Vinotherapie® Spa, and the preeminent integrative medical and fitness center, LA PALESTRA. The Palm Court provides a quintessential New York experience with its famed Afternoon Tea, and the opulent Grand Ballroom continues to host the world's most memorable events. The Plaza hotel is also home to The Champagne Bar, The Rose Club and The Plaza Food Hall, a 30,000 square foot culinary oasis anchored by The Todd English Food Hall. Designated as a New York City Landmark in 1969, this timeless destination is also the only New York City hotel to be selected as a National Historic Landmark. The Plaza hotel is managed by Fairmont Hotels & Resorts. For reservations and additional information, please call 888-240-7775 or visit www.fairmont.com/theplaza.

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