February 10, 2014 12:37 ET

Digital Commerce Veteran Cullen Talley Joins edo to Accelerate Advertiser Efforts

NASHVILLE, TN and CHICAGO, IL--(Marketwired - Feb 10, 2014) - edo (, the leader in personalized card-linked offers, announces the appointment of Cullen Talley to Vice President, National Sales. Talley joins edo to focus on key national advertisers, bringing more than 17 years of sales and business development with various stage startups and established technology companies. His experience includes mobile commerce and payment platforms with technology leaders including Qualcomm and First Data.

Through 200+ bank partners, the edo card-linked offer platform helps over 1,000 local and national merchants connect advertising with in-store results by delivering highly-targeted, instantly-redeemable deals automatically available through consumers' credit and debit cards.

"Over the past year, we've seen national advertisers embrace the card-linked space as a strategic way to find the right customers and deliver measurable ROI," said Ed Braswell, CEO, edo. "Cullen's experience connecting retailers with new marketing technology platforms will help accelerate our national outreach efforts and onboard even more brands with our performance marketing solution."

Talley brings sales leadership and strategic partnership experience to edo with previous roles in the mobile payments and digital marketing spaces. Before edo, he most recently managed sales and business development for Firethorn, a mobile banking and commerce startup that was acquired by Qualcomm. Previously, Talley held sales leadership positions at Incomm and First Data, where he led sales teams to onboard top national merchants with new and innovative credit, debit, and prepaid payment solutions.

"I've always enjoyed leading sales efforts with forward-thinking companies and think edo is radically rethinking how marketers should look at data," said Talley. "I'm excited to join the edo team to help educate brands on using data to drive new efficiencies and deliver a better, tailored consumer experience for their customers."

About edo
edo ( is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers' credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior -- helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers' shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit our website:, LinkedIn:, or follow us on Twitter: @edointeractive.

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