SOURCE: dmexco


May 05, 2011 04:37 ET

Digital Creativity: dmexco's New Pre-Day Event UBERCLOUD Unites the International Creative Scene

COLOGNE, GERMANY--(Marketwire - May 5, 2011) - The dmexco is introducing a completely new special conference format on the topic of digital creativity, which is scheduled for September 20th, 2011, i.e. on the eve of the dmexco: the exclusive Pre-Day-Event "UBERCLOUD - The visible mass of digital creativity" ( In the form of an all-day innovative conference in Cologne, international Top Creatives, Leaders, Talents & Digital Rockstars of the advertising and agency scene will be invited to discuss the new dimensions of the digital creative business a day before the dmexco starts. In this connection the dmexco is receiving prominent and creative support from their exclusive partners ADC New York, ADC Germany, The One Club and the Miami Ad School, who are co-responsible for putting together the UBERCLOUD program.

Unique know-how, top speakers and the highest exclusivity -- UBERCLOUD, the new Pre-Day-Event of the dmexco Conference with its focus on digital creativity, is a "must-attend" event for the entire international digital and creative industry. The possibilities of the digital creative business are becoming increasingly diverse from a marketing point of view bringing with them constant new technological trends, developments and changed consumer behaviour in the digital environment, but the realisation thereof also becomes more and more complex. "Today more than ever the marketers need a creative concept that works on several channels. Ultimately, the new digital creative potential constitutes the optimised and most efficient target group address that can be achieved in the marketing, advertising and media sectors," is how Christian Muche, Director Business Development, Strategy & International dmexco, sums up the growing significance of digital creativity in a nutshell. The organisers of the dmexco recognised this development at an early stage and already successfully focused on the theme of digital creativity in past years. In 2011 the international leading Expo and Conference for digital business is taking this a step further by organising its own event on the topic entitled "UBERCLOUD - The visible mass of digital creativity" (, which will take place in Cologne on September 20th, -- i.e. on the eve of the dmexco. "Even in Cannes digital creativity still takes on a side role and is superimposed by classic perceptions. The dmexco is providing the creative cloud with the necessary setting and the necessary attention, because no agency, no creative concept and no campaign can do without these requirements today," commented Christian Muche.

The exclusive partners the Art Directors Clubs New York & Germany, The One Club and the Miami Ad School as the biggest and most relevant institutions of the global creative industry are making an active contribution towards planning the UBERCLOUD program. In Cologne they will bring together the international Top Creatives, Leaders, Talents & Digital Rockstars from advertisers, creative, media and digital agencies as well as media companies, in order to investigate the digitally-driven innovations and trends of the creative cloud in all their facets.

In stimulating keynote speeches from the ranks of the international advertising and agency scene, inspiring open space sessions, exciting workshops and top-manned discussion panels, the UBERCLOUD event will bring to light the still undiscovered potential of the digital creative business. In addition to the first-class conference program, as a further highlight, Doug Pray's multiple award-winning documentary on creative excellence "Art & Copy" will be shown to a broad audience for the first time in Germany during the event. Finally, the dmexco is inviting all of the participants to an exclusive cocktail party, where the topics of the day can be addressed in depth in a relaxed atmosphere and where further contacts can be established.

Christian Muche: "There is such an incredible amount of movement in the digital creativity sector at the moment that it would even exceed the limits of the dmexco Conference. A uniquely designed, special dmexco conference format upfront has thus literally become essential. We will receive so much new input and stimulation here and we will be able to incorporate this into the two dmexco days and ultimately interlink it both in terms of contents and concept, since the greatest added value for the participants will be acquired no doubt by attending the UBERCLOUD and the discussions, meetings und lectures held during the two days of the Expo and Conference. The UBERCLOUD event will be the initial trigger for the actual integration of the creation and of the decision-makers from the creative and media industry in the holistic, digitally-driven marketing processes."

Doug Jaeger, President of the Art Directors Club New York: "The Art Directors Club was founded in 1920 in the spirit that Great Art leads to Great Commerce. Today the ADC is excited to be a partner bringing together today's leaders in the digital creative space with those leaders in the business world. Like any cloud, the hope that we have for UBERCLOUD is that the stored energy of the participants will manifest itself into the digital creative ideas for tomorrow. By bringing the creative leadership to Cologne, we are creating the vital mix required for the digital creative business to thrive."

Jens Schmidt, ADC Executive Board Digital Media Department, Creative Director and co-founder of MOCCU: "Good ideas have enormous potential in the digital media sector if they reach the customers' hearts. This potential is currently not being sufficiently exploited because many of the customers are still used to thinking in channels that they merely have to fill and which enable the reach to be measured easily. The UBERCLOUD offers the ADC a very effective platform for digital creativity, which will allow us to counter pointless and unimaginative forms of advertising and demonstrate the spectrum and possibilities of digital creation."

The complete program of the UBERCLOUD event will be published this summer, however updates and initial speaker names will be posted on the website and on the social platforms at regular intervals. Whilst entrance is free to the trade visitors attending the two-day main dmexco event, an early bird tariff of EUR 399 plus VAT is being offered for the special UBERCLOUD format up until June 7th. All further information is available at

About the dmexco
The dmexco is the international leading expo & conference for digital business. Comprising of a combination between an exposition and a conference, a concept that is unique worldwide, it stands for innovative and future-oriented marketing, advertising and media in the midst of a global growth market. Placing a clear focus on advertising, creativity, branding, relevance and efficiency, the dmexco is in its capacity as the customer and brand-oriented no. 1 branch meeting place, the central, international platform for all players of the marketing, advertising and media scene. The dmexco -- which is free of charge for trade visitors -- is thus the cross-media and transnational central hub for the digital industry: dmexco -- leading the global digital business.

All further information on the dmexco 2011 (21. & 22. September in Cologne) as well as photos, videos and statements on the dmexco 2010 are posted at,, and

Contact Information

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    Telephone: +49 40 679 446 53
    Fax: +49 40 679 446 11
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