DAC Group

DAC Group

August 03, 2011 13:51 ET

Digital and Directory Advertising Agency, DAC Group Adds New Senior Talent in Cleveland

CLEVELAND, OHIO--(Marketwire - Aug. 3, 2011) - Digital and Directory Advertising agency, DAC Group (www.dacgroup.com), is pleased to announce an addition to its senior management team. The search agency, which has 8 offices in Canada and the U.S., welcomes Marcel Labbe as Vice President and General Manager of DAC Group's Cleveland office. Marcel will be tasked with leading the Cleveland office and its over 50 distinct brands and clients.

To DAC Group, Marcel brings a strong and proven advertising and marketing background; his skills closely align with DAC Group's integrated marketing solutions approach. He was integral during JWT's merger with Go Direct Marketing, helping the agency to become JWT/RMG Connect in New York. He previously held the position of VP Marketing and Sales for Intrawest in Los Angeles and Vancouver. Most recently, with Men's Health, Labbe helped the publication to realign their online properties, to focus on long-term health.

This wide range of skills makes Labbe perfectly suited to manage the many client industries that DAC Group represents. He brings strong client relationship skills, a deep understanding of marketing and advertising as well as B2B and B2C experience.

DAC Group's business continues to evolve and expand. Said Labbe, throughout all of DAC Group, "our eye is on continuing to provide excellence in client service by generating quality leads for our clients, in both print and digital."

Marcel Labbe officially took the reins at DAC Group Cleveland this week.

Founded in 1972, DAC Group (http://www.dacgroup.com/) is Canada's largest search agency. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

Contact Information