SOURCE: Simba Information

Simba Information

August 30, 2011 09:46 ET

Digital Drives Highly Competitive PreK-12 School Market

STAMFORD, CT--(Marketwire - Aug 30, 2011) - Navigating the highly competitive PreK-12 landscape reveals digital is the key for future growth, as budget constraints and slowing adoption programs are pushing schools to seek more cost-effective solutions. According to a recent report published by education market research firm Simba Information, the digital courseware segment will drive the PreK-12 school market, growing 34% to $1.43 billion by 2014.

With funding under the federal stimulus program coming to a halt, school budgets, already contracted from the recession, are looking for cost-effective digital materials as solutions to keeping instructional materials up-to-date. According to the report, a pro-tech administration in Washington has placed emphasis on innovation and personalized learning, re-igniting the drive to digital.

"Schools are focusing on software because they can update existing programs easily, provide differentiated learning and federal policy supports the implementation," said Kathy Mickey, senior analyst at Simba Information. "This was just seen in Texas schools this year, when they purchased only digital supplemental science materials for grades 5-8."

Benefitting from the shift to digital courseware, notable companies Archipelago Learning and Renaissance Learning have seen sales grow 37.1% and 7.1% respectfully, in 2010. As school leaders address new digital products, services and platforms, leading publishers have responded; Houghton Mifflin Harcourt, for example, continues to spend 50% of its development investments on digital materials.

"With the emphasis on digital purchasing from both school and the government leaders, funding can be spent not only on textbooks, but on hardware and software as well," noted Mickey. "This trend has created a more competitive environment for publishers."

The report, "Publishing for the PreK-12 Market 2011-2012" is a navigation tool for the highly competitive PreK-12 publishing industry, providing market data and projections for the entire school market industry, segmented by textbooks, print supplements, state-level tests, courseware, modular software, manipulatives, trade books, video and magazines. In addition, it profiles several companies, including McGraw-Hill, Pearson, Haights Cross, K12 Inc., Scholastic, Scantron, School Specialty and many more.

About Simba Information:
Simba Information is widely recognized as the authority for market intelligence in the media and publishing industries. Its extensive information network delivers top quality, independent perspectives on the people, events and alliances shaping the industry. Our monthly newsletter, Educational Marketer provides continuous updates on the educational publishing industry and the firm routinely assist clients and the press with publishing and media industry analysis. Follow us on Twitter and LinkedIn.

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