SOURCE: Teracent


April 27, 2009 08:00 ET

Digital Endcap From Teracent First and Only Solution to Intelligently Manage Cooperative Retargeting Campaigns Online

SAN MATEO, CA--(Marketwire - April 27, 2009) - Teracent Corporation, the leading data-driven ad optimization platform, today announced Digital Endcap, a first-to-market solution enabling retail and manufacturing marketing partners to cooperatively retarget consumers based on their actual interest in specific products. Teracent's platform and SmartPixel technology manages the sharing of aggregated retargeted customer impressions between marketing partners, giving them advanced targeting precision and customer insight to drive more relevant merchandise ads in real time.

"The notion of bringing cooperative marketing online is not new, however, actual execution has been a tough nut to crack," said Ed Montes, executive VP and managing director of Havas Digital US. "In a digital context, there are such massive amounts of data, publishers and reach involved that coordinating it all is next to impossible. A solution that can package all of those assets and insights into a seamless program has great potential to benefit co-marketing partnerships."

With the Digital Endcap, aggregated data indicating purchase intent can now be managed between marketing partners on a per-cookie basis while powering advertising campaigns that are customized in real-time according to specific retail channels or the location or demographic insights on the shopper. Teracent's flexible retargeting solution powers the Digital Endcap by managing impression frequency capping between multiple products, partners and even publishing channels to deliver customized digital advertising campaigns on a per-shopper basis.

With unparalleled experience delivering successful retargeting campaigns for brands such as HP and American Airlines, Terecant developed the Digital Endcap to solve a critical "last mile" problem within digital co-op marketing.

"Today's marketer can gain insight into their customers with access to a wealth of behavioral data over time; the disconnect often lies in turning that insight into action," said Teracent founder and CEO Vikas Jha. "Marketers must be able to respond to evolving consumer interests and needs immediately and the Digital Endcap gives them the power to turn data from their sites into cooperative marketing that is customized to individual visitors on the spot."

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About Teracent Corporation:

Teracent offers marketers the unique prospect of providing "intelligent display advertising." Teracent's self-learning platform improves campaign performance over time by leveraging aggregate data to provide advertising that is most relevant to each individual consumer at each stage of the sales funnel. Teracent enables agencies and brand marketers to engage customers on an individual basis while maintaining total control and insight into their marketing investment. Quite simply, we make your media perform better. Just ask some of the leading brands who have used our platform: HP, Target, Ford, Overstock and American Airlines. Call us or visit to find out more.

Contact Information

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