SOURCE: Sightsavers



October 01, 2014 09:00 ET

Digital Event to Launch Sightsavers' Appeal to Help a Million See Again

Patient's Bandages Will Be Removed on World Sight Day

NEW YORK, NY--(Marketwired - Oct 1, 2014) - Sightsavers, one of the world's leading organizations working to eliminate avoidable blindness and restore sight in developing countries, announced today it will launch its A Million Miracles appeal with a historic Google+ digital event enabling viewers around the world to share in real time the journey of Mr. Winesi March from Malawi as he has his sight restored.

The appeal's first 'miracle' will be shared live around the world on Wednesday, October 8th at 8:30am EST, as the first ever live broadcast of a cataract surgery is streamed from rural Malawi. Broadcast live from Malawi on Google+ and on, See the Miracle is a two-day event that will follow 69-year-old Winesi, who has been completely blind for two years, as he travels to hospital for surgery to remove a cataract and that will give him sight again. Then, on World Sight Day, Thursday, October 9th at 8:30am EST, the global audience will share in the joyful moment as Winesi's bandages are removed and he can see his baby grandson for the first time. 

Globally, 20 million people, most of who live in developing countries, are living with cataract, a condition that causes sight to become blurred and gradually lost completely. However, cataracts are treatable with an operation that takes less than half an hour and costs Sightsavers just $50. This is the core message at the center of the three-year global appeal.

Dr Imran Khan, Sightsavers' Chief Program Advisor, commented: "For just $50 we can make a blind person see. You can't get a simpler or more powerful proposition than the miracle of sight restoration. We will focus the Million Miracles appeal on the stories of individuals whose sight we are saving, using innovative technology to bring supporters together with the people they are helping." Dr Khan will host a viewing reception and discussion for Sightsavers' supporters in New York on October 9th

For further press information, interviews, case studies or photos, please contact Rich Chernela.

Notes to Editors
About Sightsavers

1. Sightsavers International, Inc. is a registered 501 (c)(3) non-profit organization that works in more than 30 developing countries to prevent blindness, restore sight and advocate for social inclusion and equal rights for people with disabilities.

2. There are 39 million blind people in the world; 80% of all blindness can be prevented or cured.

3. Cataract accounts for more than half of world blindness -- about 20 million people.

4. Sightsavers' Million Miracles Appeal launches in October 2014 to raise funds over the next three years to perform one million sight restoring surgeries across Africa and Asia.

5. For as little as $50 Sightsavers can give someone their sight back through surgery.

About the Event

The surgery will be carried out by Ophthalmologist Dr. Gerald Msukwa at the Queen Elizabeth Central Hospital in Blantyre, Malawi.

Contact Information

  • For Further Information
    Rich Chernela
    Chernela Communications
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