NEW YORK, NY--(Marketwired - Jan 27, 2014) - Digital First Media today announced an exclusive AdTaxi Alliance Network partnership with News Corp Australia.
The partnership includes the launch of news Xtend by News Corp Australia, a digital-marketing extension package for small to medium sized businesses in Australia.
"We are pleased to have News Corp Australia as a partner and to introduce AdTaxi's full-service suite of digital marketing products to the Australian market," said John Paton, Chief Executive Officer of Digital First Media. "News Corp Australia has a powerful network of newspaper brands which have deep relationships with readers and advertisers. This partnership provides solutions that allow News Corp Australia to strengthen the relationships it has with local advertisers looking at expanding brand campaigns online."
With the launch of news Xtend, News Corp Australia will be offering easy-to-buy packages that include digital display advertising across its network of websites, along with a full complement of digital marketing solutions including social media, email, search engine optimization and search engine marketing.
"The launch of news Xtend with Digital First Media means we can now provide tailored digital marketing solutions for our valued and valuable network of advertisers," said Alisa Bowen, News Corp Australia's Group Director - Digital Product and Development. "We are simplifying the process for small to medium businesses and offering access to a greater number of audiences across platforms. Our team of digital sales specialists will ensure, through this partnership, local advertisers receive the best and most creative multi-channel package possible for their brand."
News Corp Australia joins the AdTaxi Alliance Network that includes partners in Canada, Ireland, Israel and the United States.
About Digital First Media
Digital First Media, headquartered in New York City, reaches more than 67 million Americans each month through more than 800 multi-platform products across 18 states.