SOURCE: SeeSaw Networks

SeeSaw Networks

February 25, 2009 09:00 ET

Digital Hive Standardizes on SeeSawAds.com to Plan and Buy Place-Based Digital Advertising

Full-Service Agency Offers Custom Version of SeeSaw Platform

SAN FRANCISCO, CA--(Marketwire - February 25, 2009) - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced that Digital Hive has standardized its planning and buying of place-based digital media on SeeSawAds.com, the industry's leading platform for creating and managing campaigns across multiple place-based digital video advertising networks. Digital Hive, a digital media agency specializing in planning and buying media targeted at the mobile consumer, will use a customized version of SeeSawAds.com to easily integrate digital video advertising into their cross-media campaigns. (See related press release: "SeeSaw Networks Opens SeeSawAds.com Technology to Agencies and Networks.") Digital Hive will leverage SeeSaw's new 'Powered by SeeSaw' service, which allows Digital Hive to personalize proposals, offer custom inventory and leverage SeeSaw's network and data profiling expertise.

"SeeSawAds.com provides the most efficient and cost-effective way to reach today's mobile consumers with precision marketing," said David Matera, CEO and co-founder of Digital Hive. "SeeSaw's media planning and optimization technology has become the de-facto standard for digital video advertising campaigns, and by taking advantage of the Powered by SeeSaw service, we will increase our productivity and help our clients optimize their marketing spend using the combination of SeeSaw's technology with Digital Hive's expertise."

About 'Powered by SeeSaw'

'Powered by SeeSaw' allows media agencies and digital video advertising networks to include customized inventory with privately negotiated pricing and rate structures, standard documentation and proprietary research, a unique company look and feel, and other intellectual property. The program, designed to empower industry leaders to drive more revenue by integrating SeeSaw's industry-leading technology more tightly with their unique business operations, delivers rapid value for agencies and networks alike:

--  Agency Benefits: Offered at nominal fees to agencies, 'Powered by
    SeeSaw' gives agencies access to SeeSaw's extensive network of place-based
    digital video affiliates and the industry's leading place-based digital
    media planning platform. Additionally, the use of SeeSawAds.com streamlines
    the process of planning, buying and measuring campaigns through the use of
    SeeSaw's optimization technology, proposal generation and trafficking
    services, while providing a single destination for industry- and agency-
    specific information.  The program also provides insight into best
    practices for planning and buying digital media campaigns, leveraging life
    pattern marketing methodologies and the ability to contract SeeSaw's
    technology development services for extending the platform for their
    specific business needs.
    
--  Network Benefits: Now digital video networks can create a branded
    version of SeeSawAds.com to make it easier for advertisers and agencies to
    evaluate their network, plan campaigns and buy media. The new service will
    also allow networks to leverage SeeSaw's expertise to help them provide
    consistent measurement and metrics for their networks aligned with the Out-
    of-Home Video Advertising Bureau (OVAB) guidelines.
    

SeeSawAds.com allows agencies to optimize national digital video advertising campaigns across 40 networks and 30 categories, delivering over 50 million weekly impressions. By customizing and branding its version of SeeSawAds.com, Digital Hive will have the flexibility to add its own proprietary documents, research and planning methodologies, all centralized in a single location. Digital Hive's clients benefit from the combination of Digital Hive's differentiated approach to cross-media campaigns and SeeSaw's streamlined media planning and operations, including consistent metrics for presence, notice and dwell time across all its network partners.

"With its proprietary methodologies and research, Digital Hive has firmly established itself as a thought leader in delivering place-based digital video media campaigns targeted at mobile consumers," said Peter Bowen, CEO and co-founder of SeeSaw Networks. "With our SeeSawAds.com media planning and optimization platform, aggregated network, Life Pattern Marketing methodologies and digital video expertise, Digital Hive will enhance its value proposition by easily integrating optimized national digital video advertising programs into its cross-media services."

About Digital Hive

Digital Hive is a new digital media agency founded by industry veterans and OOH Pitch owners Jessica Durante and David Matera. Digital Hive was founded to respond to the growing demand for integrated platforms to reach on-the-move consumers. Digital Hive specializes in the planning, buying and consulting of digital out of home (OOH) media. The digital OOH industry is growing fast, with over 120 digital companies that want to reach retailers and consumers with their digital content. Digital Hive helps with consulting and placing advertisers in the best of those companies that reach their target audiences. For more information, contact David Matera at 212-820-3177 or visit www.digitalhiveinc.com.

About SeeSaw Networks

SeeSaw Networks provides unparalleled media planning and buying technology for place-based digital video advertising. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. Combining over 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network currently in 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw's campaign planning and optimization platform, SeeSawAds.com, enables agencies to easily plan, buy and measure place-based digital video advertising. Using SeeSawAds.com, agencies and networks can customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Contact Information

  • Press Contact:
    Kickstart Consulting, for SeeSaw Networks
    Laurie Gibson
    Email Contact
    1-650-969-0764