SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

January 25, 2011 14:51 ET

Digital Influencer Mapping: How PR Can Identify and Mobilize Trusted Social Media Voices to Skyrocket Visibility of Your Brand, Product or Company

Bulldog Reporter's PR University Presents a New 90-Minute Webinar

OAKLAND, CA--(Marketwire - January 25, 2011) - PR and communication professionals looking to locate, target and mobilize the most influential social media market movers in their space so their messages will go viral faster should attend this new, 90-minute webinar titled: "Digital Influencer Mapping: How PR Can Identify and Mobilize Trusted Social Media Voices to Skyrocket Visibility of Your."

PR University has enlisted one of the "stars" of digital influence mapping: Karen Untereker of Ogilvy PR's esteemed 360 Degree Digital Influence Practice. Ogilvy is one of the worldwide leaders in digital influence mapping and counts many top brands among its clients. Untereker leads Ogilvy's Ford Motor practice and promises to share some of the insights learned from that and the firm's other assignments.

This exclusive PR University webinar takes place on Friday, January 28, at 1PM EST (noon CST; 11AM MST; 10AM PST).

Featuring:

Karen Untereker
Digital Strategist, Ogilvy PR's 360 Degree Digital Influence Practice

What PR Pros will Learn:

  • How to use digital influencer mapping to identify, approach and mobilize key online advocates -- and capitalize on those valuable relationships

  • Which qualities make someone a digital "influencer" -- and how can they tell them from the digital drones?

  • Tools of the trade: The art and science of developing a digital influence map

  • How to approach influencers once they've identified them -- best practices, tried-and-true tactics and rookie mistakes to avoid

  • Let's make a deal: What drives online influencers to get involved with a brand -- and what turns them off

  • B2B vs. B2C: How to use influencer mapping to identify and mobilize fierce advocates of both consumer products as well as B2B products such as software and financial services

  • Case studies and examples: How leading companies are digital influencer mapping to grab market share, entice new customers -- and boost ROI

  • Lessons learned: What to avoid in planning and implementing their digital influencer mapping strategy

For more details go to conference home page or download the PDF brochure

Attendance at this Bulldog Reporter's PR University webinar costs just $299 per dial-in site. Participants in the 90-minute webinar will be able to pose specific questions for the presenter at several junctures during the discussion.

Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual. For more information on taking part in the event, go to our conference home page or for personalized service and special offers please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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