SOURCE: Gilbarco Veeder-Root

Gilbarco Veeder-Root

October 04, 2012 09:53 ET

Digital Market-ology Session at NACS 2012 Will Focus on the Customer Experience at the Pump in a Digital Age

GREENSBORO, NC--(Marketwire - Oct 4, 2012) - As part of the NACS Show 2012 in Las Vegas, NV, Lucy Sackett, director of outbound marketing at Gilbarco Veeder-Root will moderate an educational session entitled "Digital Market-ology." The session features retailers who are using digital marketing platforms to leverage customer touch-points to create a unique and engaging customer experience, both at the forecourt and inside the store.

The session will also cover the latest trends in digital forecourt merchandising, presented by Outcast CEO, Matthew Stoudt. Outcast is the largest and fastest growing television network at the pump, reaching 31 million monthly viewers at over 15,000 screens nationwide.

"Reaching time-starved, on-the-go consumers demands relevant, one-to-one messaging," said Stoudt. "With gas pump advertising, bounce back couponing and loyalty integration, retailers can provide a custom fueling experience that builds a loyal customer base and drives in store sales."

"This will be an exciting, interactive session where retailers can see and hear how their peers are using forecourt merchandising and digital media to expand their customer base, differentiate their sites and generate new profit centers," said Sackett. "Many retailers are still missing out on the opportunity to leverage their forecourt for business growth. This session will educate and inspire the attendees to step into the world of digital forecourt and c-store merchandising."

The Digital Market-ology session is part of the Marketing track and will take place Sunday October 7th, 2012 at 2:45pm at LVH. Gilbarco Veeder-Root will also be showcasing their forecourt merchandising technologies in booth #4033.

About Gilbarco Veeder-Root

Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.

About Outcast

Outcast is the largest and fastest growing television network at the pump reaching 30 million monthly viewers at over 15,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit www.Outcast.net

Contact Information

  • For further information contact:
    Lucy Sackett
    Director Outbound Marketing
    Gilbarco Veeder-Root
    Tel: (336) 547-5607
    Fax: (336) 547-5890
    e-mail: Email Contact