Dashboard.ca

Dashboard.ca

March 11, 2009 09:30 ET

Digital Marketing Agency Dashboard Launches Online Design Contest for Post-it® Brand from 3M

Post-it® brand from 3M giving away a $5000 shopping spree with Design it with Post-it®.

TORONTO, ONTARIO--(Marketwire - March 11, 2009) -

Editors Note: A photo and video are included with this press release.

Dashboard has designed and developed a social media application that will allow users to design their own wardrobe with a chance to win a $5000 shopping spree. The contest will be located on the Post-it(R) Canada Facebook page and at www.designitwithpostit.ca.

"We saw this as a great opportunity to highlight the Post-it(R) brand to its primary target, women 25-54. Women love fashion and this application allows them to have some fun with it while also being able to win something of value" says Brian Steinhauser, Director of Client Engagement at Dashboard.

"Dashboard came back to us with a great concept that engages our target online, and then delivered a really fun application for people to try their hand at designing outfits" says Sherry Browne, Brand Manager for Post-it(R) Brand from 3M.

The contest allows women to design outfits from simple to complex and then submit them. Extra chances to win are given for additional designs and telling friends through email. Submitted designs can be viewed on the contests home page. The contest runs until April 13th 2009.

About Dashboard:

Established in 2000, Dashboard (www.dashboard.ca) is a leading brand communications agency specializing in innovative digital marketing solutions. Based in Toronto, Ontario, the award winning agency designs and creates digital branded environments. Delivering practical and fresh solutions to leverage digital channels for growth, Dashboard's mission is to: Think strategically. Act creatively. Be ingenious.

About 3M:

Established in 1951, 3M Canada Company was one of the first international subsidiaries opened by 3M and remains one of the largest. 3M Canada's head office and original manufacturing site is in London, Ontario where approximately half of the company's 1,800 employees work. Other Ontario plants are located in Toronto, Brockville, and Perth with one in Morden, Manitoba. Sales offices are located in major cities nationwide and a national service network supports customers.

To view the accompanying photo, please visit the following link: http://www.marketwire.com/library/20090310-post800.jpg.

To view the accompanying video, please visit the following link: www.youtube.com/watch?v=3EAY_9OZuqs.

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