TAMPA, FL--(Marketwired - Aug 12, 2014) - Roger West Creative & Code, a digital marketing agency based in Tampa, Florida, announces the release of a free restaurant marketing booklet titled Data & the Diner: How to Use Customer Intelligence to Attract More Patrons. The booklet provides restaurant marketers with relevant marketing research while providing practical methods for collecting, managing, accessing and analyzing customer data.
According to several recent studies, data is one of the biggest challenges in restaurant marketing. In fact, 71% of Chief Marketing Officers feel unprepared for the data explosion they face (Boundless, 2014).
"In our experience, we've met a lot of restaurant marketers who struggle with customer data -- and it goes far beyond just analyzing it. These marketers are having a hard time collecting, accessing, and leveraging it in their restaurant marketing efforts," says Michael Westafer, CEO of Roger West Creative & Code.
Yet despite their struggle, 87% of marketing professionals agree that they need access to data in order to do their jobs well. Unfortunately, only 55% of those marketers have access to the data they need (Domo).
"Getting access to customer data requires restaurant marketers to do two things: identify the right data to collect, and set up the right systems to manage it," says Westafer. "Once you have that, you can use customer data to make better decisions in your restaurant marketing."
The free restaurant marketing booklet is available on the digital marketing agency website.
The booklet provides relevant research and advice on how restaurant marketers can:
- Collect the right type of data from customers.
- Provide patrons with a seamless environment for providing personal information.
- Set up a system that allows marketers to store, manage and access customer data for ongoing campaigns and analyses.
- Use customer data to send targeted email and text campaigns.
- Leverage customer insights to create engaging marketing promotions.
ABOUT ROGER WEST
Roger West is a digital marketing agency that carefully combines the power of creative and code to deliver marketing solutions that inspire and engage audiences worldwide through web design and web development, online marketing, traditional marketing, custom web solutions, software development, content management systems and e-commerce storefronts.
For more information visit: www.rogerwest.com.