SOURCE: African Business Review

African Business Review

June 16, 2011 20:51 ET

Digital Marketing: Get the Push vs. Pull Balance Right With African Business Review

SAN DIEGO, CA--(Marketwire - Jun 16, 2011) - Digital marketing is touted as the great conversation between a brand and its customers, but someone has to initiate the right conversations at the right time for your brand. Happy days indeed if your customers are spontaneously saying the right things about you, but most of the most successful viral campaigns need to be seeded.

We all know it's not a case of if you build it they will come. Consider a real life situation: you wouldn't turn up at a networking event and stand in the corner, expecting people to flock to you to find out how interesting you are. Neither would you march up to people, interrupting their conversations and start shouting about how marvellous you are and that they really should be talking to you.

Somewhere between these two extremes is the right balance, for your company that will allow you to engage with your customers in a meaningful, relevant, authentic and sustained way.

African Business Review takes a look at how marketers can get the mix right.

To read the rest of this article, click here.

About African Business Review
African Business Review is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Africa. African Business Review is the territory-dedicated arm of the White Digital Media Group.

Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. For more information, contact +44 (0)1603 217 556 or visit

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