August 04, 2011 08:00 ET

Digital Marketing Gurus Tom Deierlein and Bryan Eisenberg Join TagMan Advisory Board

Newest Additions to TagMan Board Extend Company's Expertise and Industry Leadership

NEW YORK, NY--(Marketwire - Aug 4, 2011) - TagMan, the global leader of tag management, today announced that two notable digital marketing experts, Tom Deierlein and Bryan Eisenberg, have joined the company's advisory board.

The appointments of Deierlein and Eisenberg to the board and their combined knowledge and insight will help strengthen the company's thought leadership and further extend its position as a leader and innovator in the tag management space.

"We're absolutely delighted to have Tom and Bryan on board," said Paul Cook, CEO and founder of TagMan. "We have been looking at extending the knowledge and expertise of the executive team here in the U.S. and the addition of such strong digital experts will be a great asset. With the recent launch of our v3 platform with Smart Tag Loading features, combined with these appointments, we're well-positioned to continue with a solid leadership position in global tag management.

"Tom's reputation in the market is second to none," continued Cook. "I am delighted he will be working with our team and am confident his insights and guidance will help draw attention to the powerful role TagMan plays within the online advertising data ecosystem. Likewise, Bryan, one of the most influential experts in digital marketing, brings years of knowledge and deep understanding to our team. His recognition of the value TagMan offers to online marketing is strong validation for our vision and the powerful solutions we've developed."

In addition to joining TagMan's advisory board, Tom Deierlein also becomes Interim General Manager. An expert in advertising effectiveness, Deierlein is the former COO of both Simulmedia, a pioneer in the use of set-top-box data to target TV ads; and Dynamic Logic, the leader in online ad effectiveness measurement. He has been involved in the digital marketing industry since 1996. Previously, he was branch manager for NetGravity in New York.

Bryan Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. He is also Founder and Chairman Emeritus of the Web Analytics Association (WAA).

This is an excerpt of the full press release, which can be viewed at

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