SOURCE: Webtrends


January 26, 2011 08:00 ET

Digital Marketing Innovation to Steal the Show at Webtrends Engage 2011

Annual Engage Customer Conference Speakers to Highlight Strategies for Marketing Success in Today's Digital Landscape

PORTLAND, OR--(Marketwire - January 26, 2011) - Webtrends, the global leader in mobile and social analytics, today revealed an exciting and provocative speaker line-up for its annual Engage customer conference. Webtrends Engage 2011 takes place in San Francisco at the Hilton Union Square from February 28th - March 3rd and will bring together a number of industry luminaries and some of the biggest and brightest minds in digital marketing.

Keynote Sprints to Showcase World-Class Marketers:
Rather than give traditional keynote presentations, presenters will take 10 minutes each to share their insight on creating, measuring and improving digital marketing; giving audience members a unique view into some of the industry's most innovative marketing engines and their paths to success. Some of the Engage speakers include:

  • Gard Gibson, Director of Emerging Media, VML
  • Judah Phillips, Senior Director,
  • Kris Duggan, CEO, Badgeville
  • Kunal Gupta, CEO, Polar Mobile
  • Richard Brewer-Hay, Senior Manager, Corporate Communications, eBay
  • Sam Yagen, Co-Founder and CEO, Ok Cupid
  • Tyler Lassard, Vice President for Global Alliance and Developer Relations, Research In Motion (RIM)

"The caliber of presenters at Engage this year is astounding, and we are thrilled to make their expertise accessible to our customers with this program," said Alex Yoder, CEO, Webtrends. "Engage is truly an exchange of knowledge between marketers and our goal is to showcase some of today's most innovative success stories. Our customers can then walk away from Engage with a fresh perspective, a better understanding of the changing marketing landscape and a foundation for designing their own social and mobile media strategy."

Host Ze Frank A Digital Pioneer
The Engage 2011 host, Ze Frank, will provide his own perspective on conference discussions and topics while performing as master of ceremonies. In 2002, Frank won a Webby Award for Best Personal Website, and in 2005, was featured in Time Magazine's, "50 Coolest Websites." Also a seasoned presenter, Frank has previously spoken at the Gel conference and TED conferences, and has also served as an adjunct professor at ITP/NYU, Parsons School of Design and SUNY Purchase. Frank's online presence crosses multiple digital channels, including Facebook, YouTube, Twitter and more, and he continually pushes the envelope to experiment with different platforms and how they impact the world today.

A Session Sampling
In addition to the keynote sprints found at Engage 2011, a myriad of break-out sessions will take place each afternoon. A small sample of sessions available to the audience:

  • Search Marketing & Facebook Ads for 2011
  • Best Practices for Measuring Facebook
  • How to Increase Your Facebook Fan Base
  • Delivering Mobile Content the Right Way
  • 5 Musts for Mobile App Marketing
  • Bringing it All Together: From Strategy to Dashboards to Optimization
  • Multichannel Data Collection and Usage
  • Ask the Optimization Experts Panel
  • Search Marketing from the Trenches
  • Digital Database Marketing
  • Developing a Scoring Strategy
  • Social Commerce & Behavioral Remarketing

About Webtrends, Inc.
Webtrends is the global leader in mobile and social analytics. We help marketers create, measure and improve campaigns for more than 7,000 leading brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.

Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.

Phone: 1-877-932-8736
Twitter: @webtrends

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